Highfive Continues Investment In Its Award-Winning Video Platform To Support Global SMB Market During COVID-19 Pandemic
REDWOOD CITY, Calif., July 30, 2020 /PRNewswire/ -- In its ongoing mission to make video conferencing ubiquitous, Highfive today announced it has been rolling out feature enhancements that are helping customers thrive by reimagining their own meeting experiences during these challenging times. As Highfive experienced record usage at the outbreak of the COVID-19 lockdown, ongoing customer feedback has driven the Silicon Valley-based vendor to quickly enhance the platform's features and capabilities. As small- to medium-size businesses (SMBs) look for long-term video conferencing solutions, it makes good business sense to deploy a full-stack conferencing platform that is economical, easy to install, seamlessly integrates with common workflows and other popular apps, and simple to use—whether at home or in the workplace.
"Freemium offers come with a myriad of limitations in their capabilities, security and control features," commented Joe Manuele, CEO at Highfive, "and we're starting to see a shift in businesses looking to purchase paid licenses not just for web conferencing, but also meeting rooms. Our enhancements come at an opportunistic time as competing freemium offers get set to expire and schools plan for the upcoming year. With Highfive, businesses, schools and universities can reduce their cost and complexity by utilizing a single platform from a single vendor that meets all of their communications and collaboration needs."
Take Control of Large Meetings With Moderated Meetings
Show Everyone in Your Meetings
Napa Valley-based Bouchaine Vineyards has reimagined how the winery engages with their existing and new customers during the pandemic. Bouchaine's creative use of Highfive has led to year-over-year revenue growth, according to Brian Allard, Director of Sales at Bouchaine.
"We've got household parties calling in over Highfive to enjoy virtual wine tastings and then people are hanging out together, giving us a chance to create memorable moments with our customers," said Allard. "The response from existing and new customer has been wonderful, and they continuously are contacting me to do it again. Highfive has given Bouchaine a great platform to engage with customers and local restaurants. We've been inviting chefs and sommeliers to our gorgeous, world-class teaching kitchen to host virtual food and wine pairing classes and cooking demos using Highfive's Moderated Meetings. For smaller groups, Highfive's Show Everyone really provides an engaging experience that our customers enjoy."
Localization: Highfive Now in Seven Languages
"Orange has an extremely large and diverse footprint, including customers from all over the world speaking different languages," said Giles Wake, Managing Director of UK and Europe at Highfive. "End users in Europe rely more heavily on desktop conferencing and meeting rooms to meet whereas Orange customers in the Middle East and Africa leverage their mobile devices to connect and collaborate. Because Highfive is such an agile company, we were able to pivot quickly and localize our UI, from the desktop to meeting room equipment to mobile devices, for improved end user experiences."
Janus WebRTC Bridge
Located in Half Moon Bay, California, Studio 4 Pilates is focused on overall wellness for their local coast side clients. Their primary business has always relied on the studio's physical space. However, the COVID-19 lockdown changed everything and Studio 4 needed a high-quality, extremely reliable video platform that could facilitate and maintain the studio's sense of community, as Natasha Loeffler-Little explained.
"Having a reliable video platform that gives our clients a sense of being here together and connecting with instructors and one another has been hugely important for everyone involved with Studio 4," said Loeffler-Little. "And now, Highfive has allowed us to expand Studio 4's community beyond the Bay Area, providing Pilates classes, nutrition consulting and group wellness coaching to people across the country—a business model which we never thought was possible a few months ago."
Highfive Flex: Bring Your Own Hardware
"These continue to be extremely challenging times," added Manuele. "Our entire organization remains tightly focused, listening to our customers and partners and providing them with conferencing solutions and plans that makes sense so we can make their jobs easier and more productive. As some businesses slowly return to the office, they need a trusted, agile partner that is able to quickly pivot and meet their needs. The same applies to schools and universities as they look to bring back students and teachers soon. Students should expect a more robust course load than they had in the spring and the Highfive platform, including feature enhancements, like Show Everyone and Moderated Meetings, can help provide more engaging and immersive virtual learning experiences for everyone involved."
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