COROS named Official Sports Watch of the XTERRA U.S. Trail Run Series
HONOLULU, July 30, 2020 /PRNewswire/ -- XTERRA today announced a partnership with COROS Wearables Inc. that positions the performance sports technology company as the official sports watch of the XTERRA U.S. Trail Run Series.
The alliance puts COROS, makers of premium endurance sports wearables, in a prime position to connect with XTERRA's active, international community of endurance athletes and outdoor enthusiasts.
"XTERRA has been passionate about exploring and self-challenge for more than 25 years, so there is a wealth of authentic, trail-tested experience there," said Lewis Wu, CEO of COROS. "We've built our GPS watches to stand-up to the type of gritty challenges XTERRA athletes pursue and through that process created the best option in the market for runners, triathletes, and adventurers. Our culture aligns naturally with XTERRA and with this partnership we have an opportunity to really connect our communities and push boundaries together."
COROS multisport and adventure watches, worn and endorsed by elite runners such as Sage Canaday (2nd at the 2019 XTERRA Trail Run World Championship) and reigning XTERRA Trail Run Worlds Champ, Grayson Murphy, are known for their incredible long battery life and durable sapphire glass screen and titanium alloy bezel.
"Commitment to quality is a shared value for both ourbrands, and I'm confident XTERRA athletes will fall in love with COROS just as I did," said XTERRA World Tour president, Janet Clark. "It's strong and reliable, and has great features that can truly enhance the aspirational XTERRA lifestyle."
The COROS brand motto – Explore Perfection – is synergistic with XTERRA's mantra to Live More, and the watch's functional attributes are enablers for both. XTERRA athletes will particularly revel in the track and navigation features that help adventurists discover new trail systems without getting lost.
About COROS Wearables
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