CircleAround Powered By Girl Scouts™ Officially Launches
LOS ANGELES, July 22, 2020 /PRNewswire/ -- CircleAround Powered by Girl Scouts, a media brand and digital media living guide for adult women who seek values-based content, officially launched on circlearound.com. CircleAround is a digital media site operated by One GS Media, a wholly owned subsidiary of Girl Scouts of the USA. CircleAround content will delight, intrigue, and inform women, helping them create the purpose-driven lives they desire for themselves, their families, and their communities as they navigate the different stages of their adult lives.
CircleAround content and the brand itself are rooted in Girl Scout values including Service, Honesty, Friendship, and Respect. The site will share more than 300 new pieces of content a month across verticals including Inspiration, Wellness, Work, Money, Food, Parenting, Relationships, and News. Content in the forms of articles, long and short form blogs, videos, podcasts, and sliding galleries will be centered on usefulness, from multiple perspectives, and will include stories of Gold Award Girl Scouts and Girl Scout alum, who are changing the world every day.
Actress and singer, Hailee Steinfeld, and actress, Kate Walsh are joining CircleAround for the launch to reveal the "CircleAround Inspiration Wall," which creates a space for women to come together, highlight each other's success, and spread kindness and positivity. Users can submit a message about an inspirational woman in their life through video or photo and post it to the Inspiration Wall for other users to view.
"Women are always more impactful when we are united, empowered, and supported. We all have different life experiences and lessons we have learned along the way that we can share to help others along their journeys. I'm excited to work with CircleAround who is bringing women at every point in life from across the world together," said Hailee Steinfeld.
Kate Walsh added, "Now more than ever, there is so much power in women coming together to discuss and connect on shared experiences. If we can truly listen and learn from one another, and work to lift each other up, we can make positive impacts for women of all ages and backgrounds today, and for future generations to come. CircleAround is doing just that and I'm thrilled to support the brand and be a part of the launch."
CircleAround's slate of original content includes:
A significant portion of the CircleAround ethos is the firm belief that women's voices must be heard and respected. For too long, women's voices – particularly those from Black and other communities of color – have been silenced or marginalized. In the coming months, CrcleAround will announce more information on an advisory group to guide their work in Diversity & Inclusion. More about the CircleAround pledge on Diversity and Inclusion can be found here: https://circlearound.com/post/our-pledge-on-diversity-and-inclusion.
CircleAround also formed a new partnership with I Am That Girl (IATG), a 1.2M+ person online community for young women around the world to connect and gain strength by sharing their stories. I Am That Girl was created by author and inspirational speaker, Alexis Jones. "I am thrilled to partner with CircleAround. The site has incredibly valuable content for women. Knowing that CircleAround also gives back to Girl Scouts makes it that much more exciting to be a part of," said Alexis Jones. "The IATG audience is a fierce group of young women looking to connect and make changes in their communities and the world, which perfectly syncs up with the CircleAround ethos and content."
"We are proud to offer CircleAround as a platform for women to come together and support one another while providing useful, informative and inspirational resources from a variety of viewpoints," said Christine Butler, COO, CircleAround. "Through our impactful content, CircleAround is helping women create the lives they want for themselves, their families and their communities, in whatever way they define it."
At launch, more than 60 female writers will contribute content. The editorial team includes Katka Lapelosová who joins CircleAround as a staff writer. Katka is a Girl Scout Alum and has written for USA Today, Fodor's Travel, Reader's Digest, The Huffington Post, among other publications. She was previously part of the editorial team at SheKnows Media, a women's lifestyle website and video production company. Simbi Hall also joins CircleAround as a staff writer. A filmmaker and graduate of NYU's Tisch School of the Arts, Simbi is an alumna of AFI's "Directing Workshop for Women" and "The Guy Hanks & Marvin Miller Screenwriting Fellowship" at USC.
Beginning in August, signature launch partner Verizon Business will debut a weekly panel series on CircleAround featuring Tami Erwin, CEO of Verizon Business and special guests. The series is part of a partnership with the National Association of Women Business Owners (NAWBO) and CircleAround which also includes one-to-one mentorship and content celebrating the achievements and lessons from female small business owners.
Signature launch partner, Shutterstock, the creative platform for compelling content and innovative tools, is providing CircleAround with meaningful and inspirational visual content from their collection of images and videos, helping champion accurate, equal, and authentic representation of women in imagery.
One GS Media is the for-profit company owned by Girl Scouts of the USA (GSUSA). One GS Media operates the digital media site, CircleAround Powered by Girl Scouts, and revenue is distributed to GSUSA so the organization can further its mission of building girls of courage, confidence and character who make the world a better place.
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About Shutterstock, Inc.:
Headquartered in New York City, Shutterstock has offices around the world and customers in more than 150 countries. The company's brands also include Bigstock, a value-oriented stock media offering; Shutterstock Custom, a custom content creation platform; Offset, a high-end image collection; PremiumBeat, a curated royalty-free music library; and Shutterstock Editorial, a premier source of editorial images for the world's media.
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