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Retail Leaders Form Alliance in Pursuit of Common Goal: Define the Trajectory of Direct-to-Consumer RetailToday, the newly formed DTC Collective announces its launch as an industry think tank and unified change-driver, created for and by digital retail executives. The new alliance was founded by retail leaders from companies including Tapestry, QVC, Jockey, Estee Lauder, Tamara Mellon and others. The growing group has come together to navigate industry-specific matters, including the external forces that influence the trajectory of digital retail's evolution. The DTC Collective was conceived by Fayez Mohamood, Co-Founder & CEO of retail technology company Bluecore, who works with more than 400 retail brands that sell direct-to-consumer. Its first gathering took place virtually in early Q2. Members openly shared otherwise behind-closed-doors strategies for dealing with the effects of the global pandemic, supply chain crisis and hard-hit economy. On June 26th, the group reconvened for its second virtual gathering to discuss how holiday planning will shift in light of unpredictable store strategies and a mass migration to digital shopping channels. The result was the release of the new report: Retail Executives Explore How New Shopper Behaviors Will Influence the Digital-First Holiday Season The DTC Collective's founding members, listed alphabetically by company name, include:
Seemingly overnight, all retail business models--from traditional department stores and chain stores to digital natives--were suddenly operating on the same playing field for the first time in history. The DTC Collective's larger mandate is to set forth new approaches to operating in a fast-approaching all-DTC world. It seeks to guide the trajectory of digital retail by getting ahead of issues likely to affect ecommerce. The group believes it can affect industry-wide change by driving adoption of the following three tenets:
After its first session, the Collective released its first industry report: "Retail Executives Navigate a Forever-Changed Consumer and an All-DTC World." To access the DTC Collective's reports, find out more about the organization or to apply to attend an upcoming session, please visit the DTC Collective microsite. About the DTC Collective The DTC Collective is a community of retail executives that represent the intersecting interests of digital retailers and consumers in an increasingly data-driven, but decreasingly privacy-protected, world. Formed in 2020 and facilitated by retail technology company Bluecore, the group's mandate is to set the standard for digital retail--and do things differently than in the past--as retail quickly approaches an all-DTC world. Through regular think tank-style sessions, the group will define the trajectory of the industry over the next decade and get ahead of issues and forces likely to affect retail as a whole. View source version on businesswire.com: https://www.businesswire.com/news/home/20200721005562/en/ |