Adobe, IBM and Red Hat Announce Strategic Partnership to Advance Customer Experience Transformation
SAN FRANCISCO and ARMONK, N.Y. and RALEIGH, N.C., July 21, 2020 /PRNewswire/ -- Adobe (Nasdaq: ADBE), IBM (NYSE: IBM) and Red Hat today announced a strategic partnership to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries. The intent of the partnership is to enable companies to deliver more personalized experiences across the customer journey, driving improved engagement, profitability and loyalty.
As companies undergo their digital transformations and move core workloads to the cloud, the entire C-suite is facing a re-framing of their roles to meet customer demands – all while keeping security front and center. Chief Marketing Officers and Chief Digital Officers – particularly those working in regulated industries such as banking and healthcare – are finding that with the emphasis on data-driven marketing, they are now becoming stewards of critical enterprise and customer information. For these executives, the need to protect data while delivering meaningful customer experiences is paramount.
The partnership will initially focus on:
"The reality is that today, businesses across industries are operating in an experience first world where it is possible to gain immense value from data if trust and technology flexibility are central to the equation," said Bridget van Kralingen, senior vice president, IBM Global Markets. "It is with these principles as the focus of our partnership – bringing Adobe's marketing expertise, IBM's industry domain knowledge and the open innovation of Red Hat –that will give clients the confidence to use their data for new competitive advantage."
"Being competitive in the digital economy requires delivering innovation quickly," said Ashesh Badani, senior vice president, Cloud Platforms, Red Hat. "Through this collaboration, Adobe, IBM and Red Hat are enabling organizations to deliver great digital experiences in any environment with flexibility and speed across the hybrid cloud, whether in on-premises data centers or across multiple public clouds."
As part of the partnership IBM has named Adobe its "Global Partner for Experience" and will begin adopting Adobe Experience Cloud and its enterprise applications to transform its own global marketing.
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