New Research From SpotX Finds Four Out of Five CTV Viewers Watch Ad-Supported Content
NEW YORK, July 15, 2020 /PRNewswire/ -- SpotX, the leading global video advertising platform, today announced the release of its first global connected TV (CTV) viewership report titled "CTV is for Everyone." In partnership with US research firm Mintel, SpotX surveyed 1,500 US consumers to identify the characteristics of CTV viewers and their viewing habits, as well as how receptive they are towards advertisements. The findings aim to help advertisers better understand CTV usage and how to effectively reach the growing number of consumers adopting the technology.
"Growth in CTV has accelerated in recent years, both in terms of adoption and viewership, driven primarily by consumer demand and the entrance of new streaming services into the market," said Sean Buckley, Chief Operating Officer at SpotX. "With over three-quarters of US households now accessing CTV, advertisers are increasingly recognizing its power to efficiently and accurately reach target audiences at scale."
Key findings of the US report include:
The SpotX-commissioned research was conducted immediately preceding COVID-19, however, ad calls in June within over-the-top (OTT) inventory across the SpotX platform rose by 84% as compared to the second week of March, an indication that viewership has increased since the pandemic began.
Tammy Blythe Goodman
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