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Acquia Launches New Open Digital Experience PlatformDigital experience company Acquia today announced the launch of its new Acquia Open Digital Experience Platform (DXP). The Acquia Open DXP is powered by Acquia Marketing Cloud and Acquia Drupal Cloud, a unified solution that unlocks the value of data and content so organizations can rapidly create new digital experiences. Marketers and developers now have a single, easy-to-use platform to build, personalize, and orchestrate multi-experience customer journeys across all modes of customer interaction, such as touchscreens, chat, voice, and more. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200714005092/en/ The Acquia Open Digital Experience Platform (Graphic: Business Wire) "The Acquia Open DXP integrates acquired technologies including AgilOne, Mautic, and Cohesion into our portfolio to create the most powerful platform to drive digital transformation," said Mike Sullivan, CEO of Acquia. "Our open approach makes it easier for customers to add new functionality and components as they grow, or fast-forward into a full digital experience platform, depending on their level of maturity. The Acquia Open DXP is built to scale and support personalized customer journeys of all sizes." Acquia's Open DXP seamlessly integrates Acquia's platform to build, design, and run digital experiences (Drupal Cloud) with an end-to-end, data-driven marketing platform to create, personalize, and enhance customer journeys (Marketing Cloud). Drupal Cloud features a new, low-code marketer expeience, as well as new developer tools to build, scale and secure websites and applications. With its newly built-in Customer Data Platform (CDP), Marketing Cloud provides a 360-degree view of the customer with real-time data integration, machine learning-driven insights, and marketing support for delivering individualized customer experiences at global scale. "The digital experience market continues to grow, and the subsequent need to create, manage, and deliver those high-quality digital experiences remains essential. The impact of COVID-19 is only going to heighten that demand moving forward," IDC's (News - Alert) Jacob Groshek said. "Acquia's launch of their new Open DXP centers around empowering developers and marketers to collaborate in driving agile digital transformation across an organization. Their new Open DXP is both a timely and comprehensive response to the needs of the market." Acquia Marketing Cloud now integrates all acquired and existing technologies into a single, easy-to-use, open platform that can be quickly deployed. Features include:
Acquia Drupal Cloud introduces new marketer and developer experiences, with added platform extensions to secure and scale digital experiences. This allows for unprecedented collaboration between marketing and IT teams:
About Acquia Acquia is the open digital experience platform that enables organizations to build, host, analyze and communicate with their customers at scale through websites and digital applications. As the trusted open source leader, we use adaptive intelligence to produce better business outcomes for CX leaders. All logos, company and product names are trademarks or registered trademarks of their respective owners. View source version on businesswire.com: https://www.businesswire.com/news/home/20200714005092/en/ |