Netradyne Survey Finds 82 Percent of U.S. Drivers Believe Distracted Driving is Increasing
SAN DIEGO, June 29, 2020 /PRNewswire/ -- Netradyne, a leader in artificial intelligence (AI) technology focusing on driver and commercial fleet safety, today announced findings from a recent online survey of non-commercial drivers that explores attitudes and behaviors toward distracted driving. Conducted by Harris Interactive and commissioned by Netradyne, the survey indicates there is a growing perception that driving is becoming less safe overall, with a particular concern that distractions are on the rise, with drinking liquids (35 percent) being the most common and social media (67 percent) as the most severe distraction. Results of Netradyne's survey show that 1 in 5 drivers have personally received points on their license or a fine, while 1 in 7 drivers have suffered an injury or lost a vehicle due to a collision, as a result of distracted driving.
The results are important as COVID-19 restrictions are being lifted across the country and Americans return to the roads for work and an anticipated increase in summer driving due to concerns about other forms of transportation. Drivers are taking to the roads opting to travel in their personal vehicles in lieu of public transit and airplane travel. While the volume of traffic might not be near pre-pandemic levels, there is some indication that the roads will be popular for personal auto travel this summer and potentially beyond. Recent research revealed 46 million Americans plan to take an RV trip in the next year.
The advent of summer also signifies the end of school which is historically a time when more teenagers are on the road. AAA refers to the period between Memorial Day and Labor Day as the "100 Deadliest Days" when more teenagers are more likely to be involved in a fatal car crash.
Distracted driving continues to be a contributing factor in fatal car crashes though timely data is challenging to detect and collect. In 2017, research from the National Highway Traffic Safety Administration (NHTSA) revealed that nine percent of fatal crashes "were reported as distracted-affected crashes."
"Unfortunately, distracted driving continues to be responsible for a significant number of accidents and fatalities, but many of these infractions are within a driver's control and cn be avoided through proper driver training and driver safety technology," said Avneesh Agrawal, chief executive officer of Netradyne. "At Netradyne, we're bringing our vision-based and AI-driven technology to help improve the roads for all drivers."
Key findings from Netradyne's survey:
Perceptions of safety
Distracted driving behaviors
Impact of smart technology
AI gaining acceptance
This Netradyne survey was conducted online within the United States by Harris Interactive from February 25 to March 10, 2020 among 1248 standard drivers. Participants were aged 18+, held a standard car driving license and drove a car owned by themselves or their family at least once per week. Results were weighted for age, gender, region, urbanicity, race/ethnicity, education, marital status, household income, and/or socio-economic status to be nationally representative, with a margin of error of two percent at a 95 percent confidence level. Netradyne also conducted an online survey of commercial drivers from February 25 - March 16, 2020.
About Netradyne, Inc.
Founded in 2015, Netradyne leverages global technology centers in San Diego and Bangalore to push the boundaries of intelligent connectivity. Our world-class team of scientists are developing key Intellectual Property in the areas of computer vision, deep learning, edge computing, and predictive analytics to accelerate the evolution of the Industrial Internet of Things (IIoT), driving meaningful advances in the transportation ecosystem. For more information about Driveri® or to inquire about commercial vehicle safety tools, please visit www.netradyne.com.
About Harris Interactive
Harris Interactive Europe is an award-winning, full service digital research consultancy that makes complex decisions easier by providing actionable consumer insights. We offer the perfect combination of research expertise and technology to keep our clients ahead of whatever is next in their industries. Our strengths include brand, new product development and consumer and employee research in both B2B and B2C markets. For more information on Harris Interactive Europe, an ITWP company, please visit http://www.harris-interactive.com.
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