Video Marketing Tips 2020: Sharon Haver Says The Future of Your Business Relies on Authentic Visual Storytelling
NEW YORK, June 25, 2020 /PRNewswire/ -- As a small business owner, entrepreneur or consultant being "camera ready" was never a necessary element in your modern business tool kit - until now. Today's virtual world requires going beyond the equipment you need to deliver a great remote presentation. Nailing your authentic visual storytelling is a must according to entrepreneur Sharon Haver, the founder of FocusOnStyle.com
As the world transitioned to working from home, remote learning, and at home television broadcasts, we became accustomed to the relatability of what was on-screen daily. We can all take lessons from a supermodel as Naomi Campbell became more approachable when she styled and shot her own magazine cover with her iPhone.
While business reopens, the ease and familiarity of being virtual will continue to shift the future landscape of getting you and your business out there. Use your marketing videos and branding photos to stand out and confidently position yourself as the authority in your niche. As opposed to attempting to "live your best life" on camera, you must avoid perfectionism and become the "director" of your brand communications, as well as the relatable yet aspirational face of your brand.
Standing out in a crowded market is Sharon's area of expertise. Online business, personal branding and style expert, media personality, and founder of FocusOnStyle.com since 1999, Sharon uses her professional expertie to help you navigate the ever-changing online world so you can grow a modern business with authentic marketing...refined to suit your style.
"What sets you apart from anyone else is your own personality. To stand out as a go-to authority, lead with authenticity, have the confidence to truly be you in everything from your branding photos and marketing videos to social media," Sharon recommends. "Not only does authenticity elevate the know, like, and trust factor, but it's magnetic to your clients."
Consider the following:
Showing up on camera is more important for your business than ever before. Yet if insecurities arise and self-confidence plummets when it comes to getting on camera, you're not alone.
Sharon's answer to on-camera insecurity? Authenticity. Being the best at being you is what makes you un-copyable while attracting your most aligned audience! And if you're going to take advice on how to successfully show up on-camera, let it be from someone who has been featured in the media over 1,000 times.
For business owners and entrepreneurs, in the age of being an authentic superstar this may be easier said than done. To help you get going, Sharon offers these tips to simplify the process of creating authentic branding photos and marketing videos.
The good news is, anyone can skip the overwhelm of getting on camera. Creating photos and videos today is simple, as your smartphone or webcam are both your production studio and personal broadcasting center. Sharon has wrapped up everything you need to magnify your video presence at VideoQuickStarter.com.
To schedule an interview with Sharon, please contact her Communications Manager, Nicole Dickerson, at email@example.com.
View original content to download multimedia:http://www.prnewswire.com/news-releases/video-marketing-tips-2020-sharon-haver-says-the-future-of-your-business-relies-on-authentic-visual-storytelling-301083567.html
SOURCE Sharon Haver
IoT Transportation Solutions for Government Agencies
Session Details TBA