Extended Reality Makes Television History with Katy Perry's "Daisies" Performance on "American Idol"
LOS ANGELES, May 22, 2020 /PRNewswire/ -- Katy Perry and XR Studios, a Los Angeles-based production company dedicated to producing XR content in live entertainment, engaged Production Resource Group, LLC (PRG), known for its technological innovations in the entertainment industry, to support the virtual 3D interactive environment for Katy Perry's "Daisies" performance during Sunday's American Idol finale on ABC. The performance made history as the most comprehensive use to-date of Extended Reality (XR) for television. XR Studios in partnership with Silent Partners Studios of Los Angeles and Montreal, created an environment with comic-book style graphic elements that changed throughout the performance, including a house, chair and, of course, daisies that enveloped Katy and to which she interacted and reacted.
XR is an umbrella term for all immersive technologies that enable the layering of 3D on top of the real world. The technologies available today - augmented reality (AR), virtual reality (VR), and mixed reality (MR) - extend what we experience by either blending the virtual and real worlds or by creating a fully immersive experience. PRG has been developing its XR capabilities and the ability to meld the worlds of virtual and real using LED screens since early 2018 and first used the technology during the 2019 Super Bowl Halftime Show broadcast.
With this workflow, graphics presented in a performance are completely run in real time, and scenes instantly react to the movements of tracked cameras,people, and objects. Using this approach, digital graphics can be rendered and displayed on physical LED screens, which are seen on the broadcast feed only and/or composited together. The result is 3D content that appears both in front of and behind the performer. Using real time visuals allows talent to visually interact with their environment (the digital one combined with real props) adding a new layer of engagement that lends realism to the performance.
"PRG's investment in pioneering technology is the only way we were able to pull off this groundbreaking production for XR Studios. We continuously explore ways to apply Extended Reality to a wide range of projects," said Jeroen Hallaert, Production Services for PRG. "The film and TV business has always been advanced by new technology that changes the way we produce and consume content."
PRG Studios in Los Angeles, one of the largest XR stages ever built, provided a safe environment that supported the production within COVID-19 guidelines. The XR stage provided an alternative for high-level, real time in-camera shoots where green screen and VFX workflows would normally be used.
"The XR Stage completely fills in the gap where today's cinematographers are struggling to have full control over both the lighting and the filmed scenes in a real-time recording environment," said Hallaert.
"PRG was a great resource with top-notch equipment to shoot this groundbreaking Katy Perry performance in a safe and secure environment during these unprecedented times," said Baz Halpin, Director for Katy Perry. "Filming at PRG was a great experience thanks to their deep expertise and advanced technology."
The performance was directed by Baz Halpin of Silent House Productions and JT Rooney of Silent Partners Studios. The performance was produced by XR Studios of Los Angeles.
PRG is the world's leading provider of entertainment and event technology solutions and has the largest inventory of rental production equipment. PRG provides comprehensive and discreet services to an array of clients in the live music, TV/Film, Broadway, sports, gaming, corporate experiential, and live events markets. Clients and partners depend on PRG's innovation, experience and depth of experience in audio, video, lighting, rigging, staging, and scenery and automation systems to bring their stories to life. With 70 offices across North America, South America, Europe, Middle East, Asia, and Australia, PRG has capabilities to provide services worldwide. PRG is owned by The Jordan Company and GSO Capital Partners and PRG Management. For more information, please visit https://www.prg.com/.
About XR Studios
XR Studios is a digital production company that specializes in producing cutting edge content for the live entertainment industry. XR Studios is a resource for producers, agencies and creative directors to help facilitate stunning live XR broadcasts, performances and events.
SOURCE Production Resource Group LLC
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