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New BIGtoken Study Shows People Are Fearful of Early Reopening, However Most Plan To Resume Their Routines As Soon As Businesses Reopen
[May 12, 2020]

New BIGtoken Study Shows People Are Fearful of Early Reopening, However Most Plan To Resume Their Routines As Soon As Businesses Reopen


SRAX, Inc. (NASDAQ: SRAX), a digital marketing and consumer data management technology company, surveys BIGtoken platform users to learn about their opinions and plans when the nation reopens.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200512005335/en/

BIGtoken survey asks users what types of businesses they'll be visiting when the social distancing mandates are lifted. (Graphic: Business Wire)

BIGtoken survey asks users what types of businesses they'll be visiting when the social distancing mandates are lifted. (Graphic: Business Wire)

A BIGtoken study conducted in a 24-hour period revealed that 67% of respondents are fearful of early reopening as it can lead to more spread of the novel coronavirus. At the same time, 32% of respondents said they will immediately go out for non-essential services as soon as they open; 50.6% said they will travel to another state when it's allowed; and 67% plan to gather with friends and family when their state reopens.

When asked what types of businesses they'll be visiting when the social distancing mandates are lifted, most respondents claimed state parks and beaches (39.7%). This is followed by essentials such as supermarkets and banks (37.2%), barber shops and nail salons (33.3%), restaurants (29.5%), and non-essential retail stores (25.6%). Click here to download the full results from thi study!



BIGtoken, which boasts over 16 million panelists across more than 30 countries, provides brands the ability to activate research and surveys about their brand, products, or industry and get results in hours. With BIGtoken's insights, brands can access 25,000 unique points of segmentation to learn how their customers' shopping habits are evolving during this critical time. To learn more, contact us here: https://go.bigtoken.com/lightning-insights/

About BIGtoken


BIGtoken, built by SRAX (NASDAQ: SRAX), is a consumer data management and distribution system. BIG is the first consumer-managed data marketplace where people can own and earn from their data. Through a transparent platform and consumer reward system, BIG offers consumers choice, transparency, and compensation for their data. Participating consumers earn rewards, and developers are able to build pro-consumer online experiences on top of the BIG platform. The system also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. For more information on BIGtoken, visit bigtoken.com.

About SRAX

SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX's technology unlocks data for brands in the CPG, investor relations, luxury, and lifestyle verticals. Through its various platforms, SRAX is monetizing its data sets and growing multiple recurring revenue streams. BIGtoken is a consumer-managed data marketplace where people can own and earn from their data. The platform also provides advertisers and media companies access to transparent, verified consumer data to better reach and serve audiences. Sequire is a premier platform for investor intelligence and communication. Through Sequire, public companies can track their investors' behaviors and trends and use those insights to engage current and potential investors across marketing channels. For more information on SRAX and its verticals, visit srax.com.


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