Chips Ahoy! And Sour Patch Kids Brands Invite High Schoolers To Sweetest Prom Ever, A Virtual Prom Party With Steve Aoki On May 23
EAST HANOVER, N.J., May 11, 2020 /PRNewswire/ -- As many high schools have closed their physical doors for the rest of the school year, the CHIPS AHOY! and the SOUR PATCH KIDS brands are dusting off their tuxes and planning the perfect updo for the Sweetest Prom Ever!
The two brands recently teamed up to drop the tastiest collaboration of the year – CHIPS AHOY! SOUR PATCH KIDS Inspired Limited Edition Cookies! – and are coming together once again to spark a little happiness. On Saturday, May 23, the brands are teaming up with world-renowned producer/DJ, Steve Aoki, to host a virtual prom party – and this is their official promposal to students around the country. The best part? No limo is required to get to this party!
The Sweetest Prom Ever virtual party will kick off at 9 p.m. EDT and stream live on Steve Aoki's YouTube channel, as well as the CHIPS AHOY! and SOUR PATCH KIDS YouTube, Instagram and Twitter channels, until 9:45 p.m. EDT featuring an exclusive virtual DJ set by Steve Aoki. Teens are encouraged – but not required – to dress up for this special digital occasion.
"Prom is an important milestone for so many teens, and we know this year looks different for everyone," said Sabrina Sierant, associate director, Chips Ahoy! at Mondelez International. "We're excited for Chip and The Kids to connect students around the country with a little bit of music and some prom magic! Our goal is to inspire everyone to make their own sweet prom memories from the comfort of home."
In true SOUR PATCH KIDS fashion, the Kids have some sweet surprises and together with Chip, they're giving 1,000 students ages 17-20 a chance to win exclusive access to experience the virtual prom party through an interactive viewing platform by entering the Sweetest Prom Ever Sweepstakes at SweetestPromEver.com.
But that's not all! One lucky student between 17-20 years old will take home the grand prize: an unforgettable prom do-over event for their classmates. To win, they must share a promposal on Instagram or Twitter, follow @ChipsAhoy and @SourPatchKids on that social platform, and include @ChipsAhoy, @SourPatchKids, #SweetestPromEver and #Sweepstakes in their caption. The deadline to enter for the chance to win one of the 1,000 spots in the virtual party and the grand prize do-over event is Saturday, May 16 at 11:59 p.m. ET. Anyone under 18 needs parental consent to enter.
"I can't imagine what students are going through right now, so I hope that the Sweetest Prom Ever virtual party can give them something to get excited about," said Steve Aoki. "Music is a great way to bring people together during tough times and I'm stoked to partner with CHIPS AHOY! and SOUR PATCH KIDS to bring high schoolers an epic night they won't forget."
To get the Official Rules and to learn more about how to participate in the sweepstakes to win premium access to the virtual prom party or to win the prom do-over, head to SweetestPromEver.com.
About Mondelez International
About Steve Aoki
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SOURCE Mondelez International, Inc.
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