New Report Reveals What Gamblers Want From the Post-COVID Casino Industry
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Younger gamblers show the most confidence in returning to casinos (69%) after the COVID-19 pandemic. (Graphic: Business Wire)
The company surveyed gamblers to better understand what they will expect from operators in order to return to casinos. While the data shows gamblers' confidence in casinos - 51 percent say they'll return to casinos once they reopen - it also reveals the need for some long-term changes.
The report, The Path Forward for Casinos in a Post-Covid World, is based on a survey conducted in late April 2020 of 1,000 gamblers about how their expectations have changed and multiple factors that will impact their return to casino floors, including the experiences they now seek, the role the economy plays in their confidence, and if their interest in online and mobile gambling will continue after social distancing.
The report examines the health and safety standards that gamblers would like to see. While confidence is solid, gamblers also believe casinos need to take ongoing measures to ensure health and safety. The survey found that 56 percent of gamblers said casinos need to permanently improve their health and safety standards following the pandemic.
The report also uncovers a dynamic that has long been on the radar of csinos. The data shows that a shift in casino demographics may happen much sooner than expected. Older gamblers are more hesitant to return to casinos amid higher concerns about health and safety. But younger demographics are now poised to lead the charge toward casino recovery. Nearly two-thirds (62%) of younger gamblers (ages 29 and under) and 56 percent of those ages 30-45 say they'll gamble in casinos again once stay-at-home orders have lifted. Only 40 percent of respondents over age 60 said they too would return.
While slots were the traditional main draw for casinos, a younger generation of gamblers also points to declining interest in traditional slots. The survey found less than half (47%) of those 29 and under and 58 percent of 30-45 year olds said slot games would draw them back to casinos, compared to 69 percent of 45-60 year olds, and 73 percent of those 60 and older who are drawn to slot games.
"The casino industry has been hit hard by the crisis and, with high levels of uncertainty surrounding the long-term impact, it's difficult to map out the best path forward," said Georg Washington, CEO of Synergy Blue. "Our goal with this report is to provide the industry with resources and insight into what gamblers would like to see and, more importantly, what they expect from casinos when they return. We're all in this together. And together, we can rebuild our industry. But in order to do that, we'll need to reshape it to fit the changed preferences of our biggest supporters: the gamers and gamblers themselves."
Additional findings from the report include:
To download the full report, visit Synergy Blue's website.
About Synergy Blue
Synergy Blue creates "Fun You Can Bet On!" As the leading provider of entertainment gaming solutions, the team is currently bringing arcade style, skill-influenced games (or interactive electronic gaming machines), platforms, and applications to the casino market. The company's robust HAWG (Hybrid, Arcade, Wager-based Gaming) platform blends regulatory approved chance and skill-influenced gambling with the uninterrupted entertainment of arcade-style game play. Designed for an emerging class of players, Synergy Blue's technology provides casino operators with a new generation of entertainment and games that are certified and backed by industry-leading patents. Now based in Las Vegas, Nevada, the company was founded in 2013 and has products and applications placed in six countries.
For more information visit: www.synergyblue.us or follow @synergyblue1.