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World Leading Mobile Developers Partner Up to Aid Global CharitiesLONDON, March 27, 2020 /PRNewswire/ -- During this period of unprecedented global challenge, many charities around the world are suffering both operationally and financially. A group of leading mobile game developers have joined together to support them. Each will dedicate a proportion of their global advertising inventory to support a selection of charities, including the Make-A-Wish Foundation (UK) ®, SpecialEffect, and BuildAid. Together the group of developers have a global audience of over 100 million Daily Active Users. They comprise of DoDreams, MAG Interactive, Popcore, Miniclip, Ilyon Dynamics, Kwalee, Masomo, plus many others. "With many people stuck at home around the world, gaming publishers are seeing record usage. We are all pleased to be able to give free access to advertising inventory for a group of charities that face a critical challenge over the next few months." said Pieter Kooyman, Chief Advertising Officer for Miniclip. The creative ad development and ad-serving is being handled by Vungle, a leading advertising network. "Right now, the work charities are undertaking has never been so vital, but it can be hard for them to reach the people who need their services th most, as well as launch appeals for much-needed donations," said Jeremy Bondy, Chief Operating Officer, Vungle. "Millions of people play mobile games every day, so in-app ads can really help these organizations spread the word." The initiative is looking for additional charities with global reach that can be added into rotation. Please contact [email protected] for further information. ABOUT MINICLIP ABOUT VUNGLE Vungle is the trusted guide for growth and engagement, transforming how people discover and experience apps. Vungle's data-optimized ads run on one third of the world's smartphones to drive engagement and increase returns for publishers and advertisers ranging from indie studios to powerhouse brands, including Rovio, Pandora, and Microsoft. The company is headquartered in San Francisco and has offices around the world in London, Berlin, Beijing, Tokyo, Seoul, Singapore.
View original content:http://www.prnewswire.com/news-releases/world-leading-mobile-developers-partner-up-to-aid-global-charities-301031088.html SOURCE Vungle |