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Study from Santa Clara University Analyzes Who Prepares for COVID-19, and Why
[March 25, 2020]

Study from Santa Clara University Analyzes Who Prepares for COVID-19, and Why

Why are some people out socializing during the COVID-19 pandemic, while others are disinfecting the dog and never leaving their homes?

David B. Feldman, professor of counseling psychology at Santa Clara University and co-host of the weekly radio program 'About Health' on KPFA 94.1FM, has conducted a study of 222 people across 38 states-with a range of ages and backgrounds-to find out how much they were taking steps to protect themselves from COVID-19; how their perception of virus mortality rates correlates with willingness and desire to take precautions; and what sources they trust for factual information about the pandemic.

The results, which have been submitted to a journal for academic peer-review, showed several things:

*About 49% of participants said that a 3% mortality rate (current for COVID-19) wouldn't spur them to do much to protect themselves.
*Two simple human experiences-hope and fear-most robustly related to how much people said they're taking steps to protect themselves.

*People are getting COVID-19 news from many sources. They trust the CDC website the most; social media sites the least; and White House statements no more than Twitter (News - Alert).

Feldman said the findings have many implications, including for public media campaigns to emphasize both somber facts but also a hopeful outlook and "can-do" spirit. He is available ( to discuss the study and its implications for:

*public health information campaigns
*how people can best convince loved ones to protect themselves
*how people can manage their feelings most usefully
*psychological counseling

A summary abstract of the academic paper can be found here.

A podcast containing partial results of the study can be found here.

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