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OneTrust PreferenceChoice Ranked #1 CMP for Publishers by Adzerk Ad Tech Insights Report; Launches A/B Testing Reports and Cross-Domain ConsentAs the top consent management platform for publishers, OneTrust PreferenceChoice powers billions of consent choices across 100,000+ websites now with cross-domain consent and A/B testing reports ATLANTA, March 25, 2020 /PRNewswire/ -- Today OneTrust announced it is the top-ranked consent management provider (CMP) for publishers, according to Azderk's Ad Tech Insights Report, Q1 2020. The report analyzes the top 10,000 U.S. and U.K. domains, and found more websites use OneTrust PreferenceChoice™ than any other IAB-registered publisher CMP. OneTrust also launched new A/B testing reports and cross-domain consent to better serve customer choices across its publisher's 100,000 websites. Watch the webinar: Delivering a Personalized User Experience in the Age of Privacy Publishers choose OneTrust PreferenceChoice CMP to power customized experiences while giving users transparency and choice. Publishers can optimize consent rates across different user interactions using A/B testing and out of the box reporting. New cross-domain consent support from OneTrust encompasses consent across web, mobile, OTT and offline channels, all while remaining compliant. PreferenceChoice CMP empowers publishers to capture first-party data and consent while complying with global privacy regulations (GDPR, CCPA, ePrivacy) and industry frameworks (IAB, DAA). With OneTrust PreferenceChoice CMP, publishers can:
"Audiences are increasingly privacy savvy, but also expect personalized experiences," said Kabir Barday, OneTrust CEO and Fellow of Information Privacy (FIP). "Our global platform helps publishers maintain compliance while delivering on user expectations. More publishers are choosing OneTrust PreferenceChoice CMP than any other vendor because we have the deep privacy knowledge to comply with CCPA, GDPR, ePrivacy and others, alongside our work with industry leaders like IAB and DAA. We power our publisher customers to capture first-party data, deliver personalized user experiences and remain compliant in today's everchanging ad tech ecosystem." To learn more, watch the webinar: Delivering a Personalized User Experience in the Age of Privacy. For additional information or to request a live OneTrust PreferenceChoice demo, visit PreferenceChoice.com. About Adzerk About OneTrust PreferenceChoice™ OneTrust PreferenceChoice is a part of OneTrust, the #1 most widely used privacy, security and trust platform used by more than 5,000 customers and powered by 75 awarded patents. OneTrust PreferenceChoice seamlessly integrates with the entire OneTrust platform, including, OneTrust Privacy, OneTrust Vendorpedia™, OneTrust GRC and OneTrust Ethics. For more, visit PreferenceChoice.com or connect on LinkedIn, Twitter and Facebook. Contact: Gabrielle Ferree Logo - https://mma.prnewswire.com/media/1137341/OneTrust_PreferenceChoice_Logo.jpg
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