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Comscore Reports Surging Levels of In-Home Data Usage
[March 24, 2020]

Comscore Reports Surging Levels of In-Home Data Usage


RESTON, Va., March 24, 2020 /PRNewswire/ -- New research from Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, shows how in-home data usage has jumped as millions more people work from home and at least 70 percent of American schools have shut down amid the COVID-19 pandemic.

According to Comscore's Total Home Panel data, average in-home data usage is up 18% so far in March 2020 vs. the same amount of time in March 2019 (March 1-17, 2019 vs. March 1-17, 2020). The most notable device-level data usage increases seen in March thus far are for mobile phones, smart speakers, connected TVs and streaming boxes/sticks. These increases are likely attributable to more Americans using the internet on their phones to work from home and all family members interacting with more streaming media while staying home.

"If the current quarantines continue across the country, we expect this upward data usage trend to continue, as consumers shift their work, school, information gathering, shopping and entertainment habits amidst the COVID-19 crisis," said Bill Livek, CEO, Comscore.





Percent Change in Average Monthly In-Home Data Usage by Device

2019 VS. 2020 - GIGABYTES RECEIVED


CONNECTED
TV

GAMING
CONSOLE

PC/MAC

PHONE

SMART
SPEAKER

STREAMING
BOX/STICK

TABLET

GRAND
TOTAL

JAN

+26%

+6%

-3%

+21%

+7%

+24%

+18%

+16%

FEB

+22%

+12%

-5%

+27%

-4%

+21%

+15%

+16%

MAR*

+27%

+12%

-4%

+34%

+30%

+24%

+12%

+18%





Source: Comscore Total Home Panel Custom Reporting





*March compares same 17-day period for both 2019 and 2020


 

Average Daily In-Home Data Usage by Device

GIGABYTES RECEIVED

SUN/MON/TUES
PERIOD

CONNECTED
TV

GAMING
CONSOLE

PC/MAC

PHONE

SMART
SPEAKER

STREAMING
BOX/STICK

TABLET

GRAND
TOTAL

MARCH 17-19, 2019

2.6

3

1.4

0.7

0.1

3.9

0.4

12

MARCH 15-17, 2020

3.6

4.4

1.6

1

0.1

5.4

0.6

16.6

PERCENT CHANGE

+37%

+48%

+15%

+53%

+44%

+38%

+33%

+38%






Source: Comscore Total Home Panel Custom Reporting

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more about Comscore, visit www.comscore.com.

New comScore logo (PRNewsFoto/comScore, Inc.)

 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/comscore-reports-surging-levels-of-in-home-data-usage-301029101.html

SOURCE Comscore


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