TMCnet News
Autonomous Driving Simulation Industry Chain Report, 2019-2020 (I)NEW YORK, March 23, 2020 /PRNewswire/ -- Autonomous driving (AD) simulation: a market impossible to be ruled by IT giants After the pioneers Baidu and Tencent in the AD simulation market, Huawei Technologies Co., Ltd follows suit and forays into it, getting small- and medium-sized players cornered. Read the full report: https://www.reportlinker.com/p05877104/?utm_source=PRN In this report, conclusions are drawn from our insights into AD simulation. In May 2019, IPG unveiled CarMaker 8.0 and rolled out sensor model LiDAR RSI, Camera RSI camera model additional with "to gain semantic segmentation image data" feature, allowing introduction and use of road network from the OpenDrive format. The most professional Chinese testing institutions team up with overseas simulation companies to build AD simulation laboratories and provide services to domestic customers by leveraging world's state-of-the-art technologies. In February 2019, China Automotive Technology & Research Center Co., Ltd (CATARC) collaborated with IPG on building driving scenario simulation joint laboratory. In November 2019, China Automotive Engineering Research Institute Co., Ltd. (CAERI) partnered with Hexagon, NI and Konrad Technologies to jointly set up i-VISTA intelligent connected vehicle joint simulation and test laboratory. Why can't IT giants rule the autonomous driving simulation market? Although they are competitive in simulation software development, distributed computing, scene building, chip research and development, etc., IT giants have shortcomings as follows: As far as autonomous driving hardware is concerned, Chinese IT giants are left at least ten years behind foreign leading companies. As for autonomous driving software technology, there is a narrow gap between Chinese and foreign brands, but a wide gap of more than a decade particularly in chassis and chip. The absence of rich data about core components of vehicle and technical accumulation make it impossible to control the vehicle accurately. With regard to automotive simulation technology, Chinese IT giants are left dozens of years behind foreign leading companies. Automotive simulation is a fusion of technologies about computer graphics, multimedia, sensors, optics & display, materials, electronic semiconductors, kinetics, to name a few. Most Chinese IT firms are only familiar with a few disciplines. Foreign simulation leaders has decades of rich experience in developing customers. Once an automotive simulation client selects a certain simulation technology, it is hard to change. With loyal clientele, the traditional simulation vendors keep abreast of the real demand in real time and convert it into products and services swiftly. Autonomous driving simulation is in essence the upgrade of traditional automotive simulation. Figuratively, traditional automotive simulation has already built a 100-storey building, and only 10 storeys needing building can make it in autonomous driving simulation. Chinese IT giants can build the 101st-110th storeys but must build them on the already 100-storey, and they are enslaved. Wishing for a new building, they have to start from scratch. So, it is useless for Chinese IT giants (except Huawei) to rebuild a simulation technology system. Even if it succeeds in building its own simulation software system, Huawei will apply the system in specific field rather than dominate the market. Where are the opportunities for Chinese AD simulation competitors? The aforementioned big platform and small application are the trend of industrial software (incl. simulation software). Baidu and Tencent seem to be competent enough to make big platform, but they are impossible to make a fresh start and have no choice but to join the existing simulation technology system. Tencent and Baidu with superiorities in cloud platform and HD map are improving traditional simulation technologies and products through all-round cooperation with traditional simulation technology providers on the one hand and using the newest AI and cloud computing technologies on the other hand. For example, Baidu is improving its weakness in dynamics simulation amid introducing AADS system as concerns the 'realness' of simulation. In July 2019, Apollo was souped up to 5.0 edition with the addition of vehicle dynamics models. Apollo 5.0 has the vehicle dynamics modeling approach (constraints in the model's complexity, precision, transferability and scalability, etc.) upgraded to the machine learning based Apollo dynamics model (high complexity, high accuracy, etc.). It is said by Baidu that the errors take a nosedive of 80% compared with the traditional modeling outcome. The most advanced method of simulation system is to create driving scenes by using games engine. However, the CG (Computer Graphics) from the games engine rendering differs from the real scene shooting in richness and truth, degrading the performance of CG-trained autonomous driving algorithms in real scene. The AADS system, jointly developed by the University of Maryland, Baidu Research Institute and the University of Hong Kong, not only cuts the testing costs of simulation system considerably but undergoes a substantive leap in realness and scalability. Except IT tycoons, small and medium simulation tech firms are supposed to give up big platform poise and transfer to focus on small application as an integral of the platform, in a bid to get the platform enriched and flexible use. Beyond simulation platform, there are the AD simulation segments such as road environment simulation, traffic scene simulation, weather simulation, sensor simulation and facsimile system interface, to all of which the small and medium players can access. The opportunities here will be seen in our to-be-soon research report – Autonomous Driving Simulation Industry Chain Report, 2019-2020 (II). Read the full report: https://www.reportlinker.com/p05877104/?utm_source=PRN About Reportlinker ReportLinker is an award-winning market research solution. Reportlinker finds and organizes the latest industry data so you get all the market research you need - instantly, in one place. __________________________ Contact Clare: [email protected] US: (339)-368-6001 Intl: +1 339-368-6001 View original content:http://www.prnewswire.com/news-releases/autonomous-driving-simulation-industry-chain-report-2019-2020-i-301028054.html SOURCE Reportlinker |