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ViralGains' New VoiceAlike™ Technology Brings the Voice of the Customer into Advertising at Massive ScaleBOSTON, March 19, 2020 (GLOBE NEWSWIRE) -- ViralGains, the leader in intelligent ad journey orchestration, today announced the launch of its VoiceAlike™ artificial intelligence technology. ViralGains VoiceAlike™ technology leverages consumer interaction and proprietary artificial intelligence to help marketers maximize customer response to their advertisements. A major study by IPG Media Lab and MAGNA found that ViralGains ad journeys - based on customer sentiment - boost brand trust by 2.3x, double website visits and reduce wasted ad spend by 59 percent. ViralGains developed VoiceAlike™ technology from its proprietary Consumer Engagement Experiences, which have been helping major brands gauge viewers’ sentiment, needs and preferences for years. ViralGains VoiceAlike™ technology magnifies brands’ ability to gauge sentiment from consumer by potentially millions through predicting survey responses for those who saw an advertisement with a ViralGains’ survey, but did not answer. Instead of retargeting consumers with the same ad again, marketers can predict their sentiment and either serve them a more appropriate ad based on their buying stage with a brand or remove them from future ads if they are not a good fit for the brand. This creates a better advertising experience for the consumer and helps marketers:
“ViralGains has long been the leader in turning advertising into two-way conversation with consumers. Now with ViralGains VoiceAlike™ technology, brands can bring massive scale to those two-way interactions, and build inferred as well as declared audiences, segments and data from their two-way interactions with consumers. Customers tell us that it’s truly a game changer for the effectiveness of their advertising,” said Tod Loofbourrow, Chairman and CEO of ViralGains. “This sophisticated use of artificial intelligence helps eliminate irrelevant ads that follow consumers around the internet and instead serves them with a more effective ad experience that is far more customer-centric for marketers.” Brands no longer need to struggle to incorporate the voice of the customer into their advertising. ViralGains’ VoiceAlike™ technology expands the voice of the customer to provide marketers with scalable results, from customer sentiment, to inform and strengthen their marketing and advertising strategies. About ViralGains Media Contact |