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Western European Telecoms Market Insights, 2019-2024 - Fixed Broadband Revenue Will Increase, Sustained by Significant Investments in FTTP/B Network Roll-out and Growing Take-Up of High-Speed Plans
[March 16, 2020]

Western European Telecoms Market Insights, 2019-2024 - Fixed Broadband Revenue Will Increase, Sustained by Significant Investments in FTTP/B Network Roll-out and Growing Take-Up of High-Speed Plans

DUBLIN, March 16, 2020 /PRNewswire/ -- The "The Western Europe Telecoms Market: Trends and Forecasts 2019-2024" report has been added to's offering.

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Total telecoms service revenue in Western Europe (WE) is expected to remain almost flat over the forecast period, and only the fixed broadband market has potential for significant revenue growth. The launch of 5G mobile services will only have a limited effect on mobile revenue growth due to intense competition in most countries in the region.

This report provides:

  • a 5-year forecast of more than 330 mobile and fixed KPIs for Western Europe, as a whole and for 16 key countries
  • an in-depth analysis of the trends, drivers and forecast assumptions for each type of mobile and fixed service, and for key countries
  • an overview of operator strategies and country-specific topics, in order to highlight similarities and differences by means of a cross-country comparison
  • a summary of results, key implications and recommendations for mobile and fixed operators

Companies Mentioned

  • Deutsche Telekom
  • Vodafone

Key Performance Indicators (KPIs)



  • Handset, mobile broadband,1 IoT2
  • Prepaid, contract
  • 2G, 3G, 4G, 5G
  • Smartphone,
  • non-smartphone


  • Voice, broadband, IPTV, dial-up
  • Narrowband voice, VoBB
  • DSL, FTTP/B, cable, BFWA, 5G, other

Fixed & Mobile Voice Traffic

  • Outgoing minutes, MoU



  • Service, retail
  • Prepaid, contract
  • Handset, mobile broadband, IoT2
  • Handset voice, messaging, data


  • Service, retail
  • Voice, broadband, IPTV, dial-up, business services
  • DSL, FTTP/B, cable, BFWA, other

Mobile ARPU

  • SIMs, handset
  • Prepaid, contract
  • Handset voice, data

Key Topics Covered

1. Executive Summary and Recommendations

  • The total telecoms service revenue in Western Europe will grow marginally, revenue will only grow significantly in the fixed broadband market
  • Overall, the telecoms retail revenue in Western Europe will increase at a negligible rate, but there will be significnt differences between countries
  • Geographical coverage: the NGA share of connections will only remain low in a few countries during the forecast period
  • Key trends, drivers and assumptions for the mobile and fixed markets

2. Regional Forecasts and Cross-Country Comparison

  • Market context: the mobile market in WE is saturated, but fixed broadband household penetration could grow in many countries
  • Key mergers, acquisitions, and market entries
  • Key drivers at a glance for each Western Europe market
  • Market overview: the total revenue will remain flat during the forecast period despite growth in fixed broadband revenue
  • Mobile: blended ARPU will remain stable, thanks to growing data usage and customers' migration to contract plans
  • Mobile: mobile penetration will decrease in most countries during the forecast period, averaging 121% in WE in 2024
  • Mobile: the evolution of ARPU will vary by country because of different market conditions and competitive landscapes
  • Mobile: mobile service revenue will decline modestly during the forecast period; the launch of 5G services is expected to have a small impact on mobile revenue
  • Fixed: the share of FTTP/B connections will increase significantly in WE, sustained by operators' aggressive roll-out targets and governments' initiatives
  • Fixed: fixed broadband household penetration will continue to grow in all countries
  • Fixed: fixed broadband ASPU for the whole region will remain almost flat supported by growing consumer demand for high-speed broadband
  • Fixed: the total fixed broadband revenue in WE will continue to increase, sustained by stable ASPU and a growing number of FBB connections
  • Specialist business services: other business services revenue will continue to grow as enterprises migrate further towards cloud-based business solutions
  • IoT: the largest share of revenue will come from the automotive sector; 5G has the potential to generate new sources of revenue, but not in the short term
  • Pay TV: retail revenue from pay-TV services will grow at a moderate rate, driven by the growing popularity of OTT services

3. Individual Country Forecasts

  • France: aggressive price competition in the French fixed market will lead to a decline in the total telecoms revenue during the forecast period
  • France: government initiatives are driving technological developments in both the fixed and mobile segments
  • France: investments in 5G and fibre will lead to a considerable increase in the take-up for both technologies, but will have a limited impact on revenue
  • France: forecast changes
  • Germany: the total telecoms service revenue will increase during the forecast period and the growth will come from fixed and mobile
  • Germany: FTTC-based VDSL will be the most-widespread technology in the fixed broadband market by 2024
  • Germany: Vodafone is emerging as Deutsche Telekom's leading challenger after its purchase of Liberty Global's cable network
  • Germany: forecast changes
  • Italy: intense competition will result in declining mobile revenue, whereas an increasing number of FBB connections will lead to growing fixed
  • revenue
  • Italy: the take-up of 5G services will accelerate from 2020 onwards once 5G coverage becomes nationwide
  • Italy: competition in the mobile market is expected to remain high; a growing take-up of fibre-based network services will boost FBB penetration
  • Italy: forecast changes
  • Spain: mobile revenue growth will be limited by competition in the value segment and cheap additional SIMs in FMC bundles
  • Spain: DSL and narrowband fixed voice connections will decline to zero by 2025
  • Spain: operators are changing their approach to owning infrastructure and are facing increasingly intense competition in the video segment
  • Spain: forecast changes
  • UK: FTTP roll-outs will fuel growth in fixed broadband revenue
  • UK: all four MNOs have launched 5G services, but rapid take-up will not lead to ARPU growth
  • UK: the telecoms market in the UK is in a phase of technological transitionand operators are racing to roll out FTTP and 5G mobile services
  • UK: forecast changes

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