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Kemp Unveils ISV and Service Provider-Optimized Load Balancer and Product Licensing
[February 12, 2020]

Kemp Unveils ISV and Service Provider-Optimized Load Balancer and Product Licensing


Kemp, the leader in powering always-on application experience [AX], today announced multiple load balancer product and licensing changes that provide increased value and tighter alignment with independent software vendor (ISV) and service provider use cases for optimizing and securing applications across hybrid infrastructures.

The new product and licensing offerings extend the Kemp AX™ Fabric with the following additions:

  • The new LoadMaster X1 hardware appliance is optimized for embedding into ISV and OEM solution stacks where large numbers of individually-isolated customer pods are required to meet workload availability and security requirements. Combined with Kemp's management and automation capabilities, more scalable and extensible partner ecosystems can easily be built.
  • Unlimited capacity licensing and x86 optimization with the Virtual LoadMaster MAX (VLM-MAX) enables dynamic scalability of hypervisor platform resources as private cloud applicatios scale.
  • New service provider licensing as low as $50 USD per month enables profitability on new services quicker with limited upfront investment.
  • Extended virtual load balancer subscription offerings starting at 500 Mbps throughput with embedded identity and access management (IAM) provide the ideal solution for customers migrating from Microsoft Forefront Threat Management Gateway (News - Alert) (TMG).



Recent research has shown that 8 out of 10 organizations manage between 50 and 400 applications on a single load balancer.1 Additionally, trends such as micro-services architecture have led to an explosion in the number of endpoints that need to be published and proxied. This leads to the role of the load balancer being more critical for delivering an optimized application experience in modern infrastructures.

"Today, ISVs and service providers are continuously challenged to offer differentiated, dedicated and managed hybrid cloud offerings," said Peter Melerud, co-founder and chief strategy officer for Kemp. "Load balancers are key to this equation. With the Kemp LoadMaster X1 and VLM-MAX, ISVs and service providers are now empowered to deliver a better application experience for their customers in a more economical, purpose-built framework."


LoadMaster X1 dedicated, lightweight hardware

The LoadMaster X1 is a small form-factor load balancer appliance built for optimizing smaller application workloads, and embedding into ISV, OEM and service provider solutions where dedicated lightweight hardware is required. The appliance supports up to 1 Gbps of application throughput, 1,000 SSL TPS (2K keys), and has four 1 Gigabit ethernet ports.

Virtual LoadMasters for the largest to smallest infrastructures

The Virtual LoadMaster products are for customers who have embraced server virtualization or cloud-native deployments and need help with simplified sizing and deployment options. The virtual appliances have been simplified based on feedback from our customers. The VLM-500 is a true entry-level offering supporting up to 500 Mbps of application throughput, while the VLM-MAX allows customers with complex scaling needs to build and grow as needed with the underlying hardware. The VLM-3000 sits in the middle with support for up to 3 Gbps of application throughput. Each appliance can also be licensed for use in Amazon Web Services (AWS) and Microsoft (News - Alert) Azure hyperscale cloud platforms.

Pricing and Availability

The Kemp LoadMaster X1, VLM-500, VLM-MAX, and the updated licensing models will be available from Kemp and its global network of channel partners starting on February 18, 2020. List price for the X1 appliance is $2,500 USD. One-year annual subscription list price for the VLM-500 is $1,720 USD. One-year annual subscription list price for the VLM-MAX is $7,610 USD. Kemp provides the most flexible load balancing pricing options with perpetual, subscription, cloud pay-as-you-go, metered, as well as specific licensing for service providers.

About Kemp

Kemp powers the always-on application experience [AX] that enterprises and service providers need to succeed. Kemp has redefined the load balancer by providing more simplified deployments, more flexible licensing options, and world-class technical support. Kemp is the world's most-popular virtual load balancer with more than 100,000 deployments in 115 countries. Take control of your AX at kemp.ax.

1 Forrester (News - Alert) Consulting, a commissioned study conducted by Forrester Consulting on behalf of Kemp, May 2019, 150 respondents across Australia, India, Indonesia, Singapore, Hong Kong


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