TMCnet News
New CMO Organization Benchmark Study Provides Roadmap for the Evolution of Modern Marketing OrganizationsTAMPA, Fla., Jan. 30, 2020 /PRNewswire/ -- Insights from a new study of over 400 senior marketing executives across the globe illuminate how top CMOs and their companies are organizing and operationalizing their marketing functions to succeed in today's disruptive business climate, while providing a roadmap for critical planning and decision making needed to ready and evolve modern marketing organizations for the future. The CMO Club, in thought leadership with Deloitte, developed the comprehensive study of marketing organizations today to explore how the near decade-long evolution of the CMO role itself and the ever-increasing demands from the business functions have evolved. The study analyzes reporting structures; span of control; scope and functions; outsourcing and insourcing strategies; talent and succession planning; and performance measurement for modern marketers and their organizations. The study captured benchmark data from more than 400 CMOs from across the globe, averaging nine years of cumulative CMO or head of marketing experience. Survey data was contextualized with insights from more than 20 CMOs participating in the CMO Club's Fall 2019 Summit roundtable session, and additionally, with in-depth interviews from brand leaders in a wide range of industries, including Aon, Capital Group, Highmark Health, Hostess Brands, Petco, Taco Bell and Wells Fargo. "In order to succeed in today's ever-changing business environment, C-suite leaders are challenged to adapt to new trends while executing tried-and-true strategies," said Jennifer Veenstra managing director, CMO Program, Deloitte Consulting LLP. "Having benchmark data will help CMOs and senior marketing leaders develop, design and implement changes that can transform their organizations' marketing efforts." "Today's Marketing Organization is so much more than storytelling. It's all about seizing the opportunity on the current – and future – state of the CMO's role AND the marketing organization itself and building relationships both internally with the -suite and externally with your customers. CMOs need to be asking 'how do we forge a clear path forward'?" said Pete Krainik, CEO and founder, The CMO Club. "This CMO curated benchmark study provides senior marketers a way to cut through the hype through proven CMO insights to build a viable, successful marketing organization and foster even deeper relationships both internally and externally that will drive growth for the overall organization." By studying and building a baseline of data around marketing organizations and operational structures, the benchmarking report provides valuable insights for marketing leaders to compare and measure their roles and organizations to their global marketing peers, determine critical decision areas to address their biggest challenges, and establish a roadmap to evolve their marketing organizations for success in the future. Key highlights from the report include:
Additional Information
About the CMO Club About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ("DTTL"), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as "Deloitte Global") does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the "Deloitte" name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms. View original content to download multimedia:http://www.prnewswire.com/news-releases/new-cmo-organization-benchmark-study-provides-roadmap-for-the-evolution-of-modern-marketing-organizations-300996251.html SOURCE Deloitte |