Study by Wipro and Retail Info Systems reveals retailers investing in new technology solutions to succeed with today's consumers
NEW YORK, Jan. 14, 2020 /PRNewswire/ -- Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO), a leading global information technology, consulting and business process services company, in collaboration with US-based retail magazine, Retail Info Systems (RIS) developed a report titled,'Smart Store Strategies for Digitally Savvy, Time-Crunched Shoppers'. The study, based on a poll conducted with senior executives from national and large regional retail organisations, reveals how retailers need to combine human and technology best practices to create "store-of-the-future" strategies. It also highlights technology investments necessary to ensure financial success.
This conversation on best practices for technology deployment comes at a crucial time for retailers, as brick-and-mortar locations face increasing pressure to compete with consumers' ecommerce options. Wipro and RIS found that an overwhelming number of retailers are planning to stay competitive in the future by investing in new technology solutions such as digital signage, new mobile applications, and AI-driven customer service and support for enhanced consumer experiences called store-of-the-future.
The study finds that retailers are looking for guidance on improving implementation of strategies and ensuring their investments become profitable. Some of Wipro's and RIS's additional observations on how retailers are creating store-of-the-future strategies include:
To access the full report, please click here.
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