The North America Event Management Software market accounted for US$ 1.82 Bn in 2018 and is expected to grow at a CAGR of 12.6% over the forecast period 2019-2027, to account for US$ 5.12 Bn by 2027
NEW YORK, Jan. 13, 2020 /PRNewswire/ -- The North America Event Management Software market accounted for US$ 1.82 Bn in 2018 and is expected to grow at a CAGR of 12.6% over the forecast period 2019-2027, to account for US$ 5.12 Bn by 2027. Event management is very much complex in order to have efficient operation management. Some of the major factors influencing the market are diversified vendors, currencies, multiple languages, time zone, and others. Moreover, the involvement of the huge number of providers for an event such as event planner, marketing & promotion team, ticket management team, among others, makes it even more complicated. Complexity can be more precisely and easily handled using software systems, which allows analyzing real-time and real-world data. The implementation of such software systems improves the operations and also offers real-time visibility. Increased competitiveness in the industry is the major reason for industries investing in automation and digitization. Moreover, the adoption of the cloud-based solution is expected to provide real-time visibility. Some of the emerging technologies expected to boost the event management software market during the forecast period are IoT, artificial intelligence, and others.
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Moreover, the increasing adoption of automated solutions for efficient workflow and operations are significantly driving the event management software market.Event management companies are highly focused on offering enhanced features and services to their customers.
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