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New Research from Sway Raises the Bar for Influencer Marketing MetricsSAN FRANCISCO, Jan. 13, 2020 /PRNewswire/ -- Sway Group, a full-service influencer marketing agency, in partnership with CreatorIQ, a proprietary software provider for tracking, managing and reporting on influencer marketing campaigns, has published a new research report, establishing industry benchmarks on engagement, while also revealing best practices for increasing likes, shares and comments by up to 3 times standard results. Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8658651-sway-group-creatoriq-data-raises-bar-for-influencer-marketing-metrics/
The report, entitled "Sway Group's High-Performing Influencer Engagement: Creator-IQ-Backed Study & Analysis," based on 225,000 influencer-created posts spanning 1,500 brands, 32,000 social accounts, and 9,600 campaigns, looked only at organically discovered sponsored content. Key findings include:
CreatorIQ's research finds that Sway campaign posts on Instagram received 60% more engagement than their industry benchmark. Why:
"We also deploy a rigorous QA process for top-shelf content quality and audience-friendly disclosures," says Danielle Wiley, CEO & Founder at Sway Group. She adds: "More and more marketers are looking for real ROI with influencer marketing, but it's critical to look at the right metrics. We're excited by the findings of CreatorIQ's research and believe it substantiates our belief that influencer marketing can't rely solely on metrics. We hand-pick our influencers and have the numbers to back our claims — but it's the human element that sets us apart and will always remain paramount." CreatorIQ evaluated Sway Group's campaign performance in comparison to some of the world's biggest brands. Igor Vaks, Founder and CEO of CreatorIQ notes: "62% of Sway creators outperform industry benchmarks. Of that, 76% outperform themselves - meaning they scored higher in Sway campaigns than in their regular organic content." For a copy of the full report, please visit https://info.swaygroup.com/engagement-report-2019. About Sway Group About CreatorIQ
View original content:http://www.prnewswire.com/news-releases/new-research-from-sway-raises-the-bar-for-influencer-marketing-metrics-300985049.html SOURCE Sway Group |