IDC Names Salsify a Leader in Product Information Management (PIM) for Commerce
Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, has been named a Leader in PIM for Commerce by International Data Corporation (IDC (News - Alert)) in a new MarketSpace vendor assessment. The IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019 Vendor Assessment, which can be downloaded here, identifies syndication, ease of use, and data model flexibility as strengths that separated Salsify as a Leader in the study.
Salsify is ideal for the "brand manufacturer who understands the importance of creating consistent, engaging, and multi-channel product experiences to drive commerce," wrote Jordan Jewell, Research Manager, Digital Commerce and Enterprise Applications, IDC, in the report. "Salsify is for those manufacturers looking for a flexible and scalable, multi-tenant SaaS (News - Alert) PIM offering." [IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019 Vendor Assessment, December 2019]
PIM is only one part of Salsify's PXM platform, which boasts global customers such as L'Oreal, Mars, Coca-Cola, Nestle, Levi Struss, and GSK. In the IDC report, customers praised Salsify's data modeling flexibility as a strength of the platform. Unlike traditional PIMs that were built to manage a single internal brand standard, Salsify's PXM platform helps manufacturers manage and activate channel-optimized product content across the digital shelf. Another strength customers identified was Salsify's syndication offering, which allows them to rapidly push product updates and changes across channels.
"Brand manufacturers are under constant pressure today to win on the digital shelf, the rapidly evolving collection of digital touchpoints that brands must leverage and master to reach empowered customers where they shop," said Julie Marobella, Exec. VP of Product, Salsify. "Winning on the digital shelf requires managing and distributing vast amounts of information across every channel, making data modeling flexibility a critical need in every PIM. Salsify has invested millions of R&D dollars into building its enterprise PIM capabilities over the last 24 months and this leadership position validates the solution we have built. Because of our scalability and flexibility, Salsify is positioned to evolve with our customers' needs as new digital touchpoints emerge."
Customers also lauded the platform for its ease of use, placing Salsify well above average in relation to the other vendors included in the research.
About IDC MarketScape
For more information, please visit https://www.salsify.com.
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