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Electronic Stored Value Cards Market Trends & Applications, 2019 Report - Focus on the Strategies of 5 Major Asian Vendors -
[November 28, 2019]

Electronic Stored Value Cards Market Trends & Applications, 2019 Report - Focus on the Strategies of 5 Major Asian Vendors -

The "Market Trends and Applications of Electronic Stored Value Cards and Strategies of Five Major Asian Vendors" report has been added to's offering.

As the electronic stored value card market has gradually become saturated and mobile payment providers have started to enter the transport sector, traditional electronic stored card vendors who mostly earn profits by selling physical cards will be threatened. For this reason, they will need to find new strategies to maintain or expand their profits.

This report outlines the market development of electronic stored value cards, also known as smart cards, and examines strategies of five major Asian electronic stored value card vendors, including T-money, SPTC (Shanghai Public Transport Card Co.), Suica, Octopus Card, and EZ-Link, and further analyzes their cross-sector applications.

List of Topics

  • Definition and market environment of the stored value cards
  • Development strategies of five major Asian vendors: T-money, Shanghai Public Transport Card Co., Suica, Octopus Card, and EZ-Link
  • Three major market development patterns and direction of these five Asian vendors
  • Cross-sector application cases of stored value cards in the retail, entertainment, construction sectors.

Key Topics Covered

1. Introduction

1.1 Definition of Stored Value Cards

<> 1.2 Market Environment

2. Development Strategies of Five Major Asian Vendors

2.1 T-money

2.1.1 Physical and Virtual Cards to Meet User Demand

2.1.2 Special Cards for Tourists

2.1.3 Mobile Payment Apps in Cooperation with Transport Operators, Integrating Member Points

2.2 SPTC (Shanghai Public Transport Card Co.)

2.2.1 Three Mobile Payment Methods

2.2.2 Physical Cards as Memorabilia

2.2.3 Integrating Transit Applications

2.3 Suica

2.3.1 Exclusive Cards for Overseas Tourists

2.3.2 Three Development Stages

2.3.3 Cooperation with Other Transport Operators

2.4 Octopus Card

2.4.1 Joint Cross-border Cards

2.4.2 Diversified Services Through O! ePay

2.4.3 New Channels

2.5 EZ-Link

2.5.1 EZ-Pay Mobile Payments and Wearables

2.5.2 New Channels and Applications

2.5.3 Multi-currency E-wallets

2.5.4 Cooperation with Malaysia on E-wallets

3. Three Major Market Development Patterns

4. Cross-sector Application Cases

4.1 Retail

4.2 Entertainment

4.3 Construction

5. Author's Perspective

List of Tables

Table 1: Development Direction of T-money, SPTC, Suica, Octopus, and EZ-Link

List of Figures

Figure 1: Electronic Payment Types and Their Regulatory Authorities in Taiwan

Figure 2: Revenue Model of Stored Value Card Vendors

Companies Mentioned

  • 7-Eleven
  • Alipay
  • American Express (News - Alert)
  • BestPay
  • CPU
  • Delhi
  • EZ-Lnk
  • ezPay
  • EZ-Pay
  • GamaPay
  • Garmin
  • Great World City
  • Heng On Wet Market
  • Hong Kong Science and Technology Parks Corporation
  • Huawei (News - Alert) Pay
  • JCB
  • JKoPay
  • Jurong Shopping Center
  • Kobus
  • Line
  • Mastercard
  • McDonald's
  • MI Pay
  • NETS
  • NTT (News - Alert) docomo
  • O!ePay
  • oBike
  • Octopus
  • Paypal
  • PCHome
  • Samsung
  • Shopee
  • SoftBank
  • Sony
  • SPTC
  • Starbucks
  • Suica
  • Taglin Shopping Center
  • Taobao
  • T-Money
  • Touch'n Go
  • Txbus
  • UnionPay
  • VISA
  • Watchdata Technologies
  • WeChat
  • Wetaxi Technology

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