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GameStop Transforms its Business with DEG and SalesforceOVERLAND PARK, Kan., Nov. 18, 2019 /PRNewswire/ -- DEG, Linked by Isobar announced that it has helped GameStop transform its business by leveraging Salesforce Marketing Cloud and Commerce Cloud to provide the brand with a better view of its customers and enhance the customer experience. For this innovative work, DEG has been named a recipient of the Salesforce Partner Innovation Award in Retail. The award was presented at Dreamforce 2019. DEG and GameStop began by successfully migrating the brand's email marketing program to Salesforce Marketing Cloud—consolidating 15 IPs into one account—and its website to Salesforce Commerce Cloud. The agency then utilized Einstein and Marketing Cloud, as well as a daily-feed integration with Tableau, to transform GameStop's view of the customer experience to better engage current and potential buyers. DEG also developed a responsive email template and email triggers and journys, and trained the GameStop team on email best practices within the platform. This is the second Partner Innovation Award of 2019 for DEG, who was also awarded the Salesforce Partner Innovation Award in Marketing Intelligence at Connections for its work with AMC Theatres. Comments on the News
Salesforce, Marketing Cloud, Commerce Cloud, Dreamforce and others are among the trademarks of salesforce.com, inc. About DEG, Linked by Isobar View original content to download multimedia:http://www.prnewswire.com/news-releases/gamestop-transforms-its-business-with-deg-and-salesforce-300959421.html SOURCE DEG |