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Teradata Introduces Vantage Customer Experience and Vantage AnalystTeradata (NYSE: TDC), the cloud analytics company delivering Pervasive Data Intelligence, today announced the availability of Vantage Customer Experience (CX) to transform the customer experience at the world's most innovative data-driven companies. Vantage CX helps brands deliver relevant, personalized experiences in real time, across all interactions, to drive incremental revenue and lower the cost-to-serve. Vantage CX builds upon the capabilities of Vantage, so organizations can focus on customer growth, retention, satisfaction and increasing revenue from customer acquisition, rather than managing IT infrastructure. Teradata (News - Alert) also announced today Vantage Analyst: a set of capabilities for Vantage customers that empower business analysts to perform machine learning and advanced analytics that were previously the domain of data scientists. With support from Vantage Analyst, the business analyst can run complex analytics with point-and-click simplicity - at enterprise scale, in the cloud. This simplified approach enables them to leverage multiple data sources and quickly iterate their analytics to discover business-changing insights. In addition to dramatically increasing employee efficiency and thus improving overall organizational agility, Vantage Analyst promotes an increased focus on the analytic insights that lead to answers. Vantage Customer Experience is in limited availability, with general commercial availability in Q1 2020. Vantage Analyst is available today with additional features by year end, 2019. Vantage Customer Experience Delivering a superior customer experience is the top priority for customer-centric organizations, yet many struggle to gain a complete view of customer interactions that span multiple touchpoints and departments. With the ever-growing numbers of martech tools and customer engagement systems creating more analytic silos, additional challenges arise in sensing and reacting to customer opportunities and pain points. This means businesses cannot explicitly personalize customer interactions in a timely manner. Vantage CX overcomes the resulting complexity through a unified view of the customer, easy-to-use advanced analytics that turn data into customer insights, and orchestrated messages across martech tools and customer engagement systems to turn insights into actions. "While Teradata has long been the consistent, recognized leader in data management and analytics, business users sometimes leverage their own systems for customer analysis because of the need for control and to take advantage of a user experience that is aligned with their own skills and processes. This limits their ability to deliver a connected customer experience across channels and departments," said Reema Poddar, Chief Product Officer at Teradata. "Vantage Customer Experience provides Marketing and CX professionals with a best-in-class, tailored experience, using Vantage as an enterprise customer data platform, to ensure they have the autonomy and ease-of-use they need to integrate, analyze and activate customer data." "Delivering optimized expriences, at the speed customers expect, is a top priority for CMOs across every industry. But with the ever-increasing complexity of a fractured digital landscape - proliferating martech stacks, new customer data sources, multiple customer touchpoints - this has become progressively challenging," said Martyn Etherington, Chief Marketing Officer at Teradata. "Vantage CX addresses this by putting more data, powerful analytics and the ability to take timely action in the hands of marketers." Vantage Customer Experience Key Differentiators:
Availability: Vantage Customer Experience is in limited availability, with general commercial availability in Q1 2020. Pricing: Vantage CX is delivered as a service. Pricing is based on tiers of capabilities; the higher the tier the greater amount of capabilities. This allows for an entry level or starter license that then gives organizations the ability to start small and scale up as their needs and/or sophistication grows. Vantage Analyst With Vantage Analyst, in addition to providing an integrated data and analytics environment that delivers cross-functional analytics at scale, Teradata Vantage now enables rapid self-service discovery and machine learning across multiple data sources and types, leading to faster and richer insights, and better business outcomes. "As our customers look to increase their speed-to-value through faster and improved business processes, powered by analytic insights, the demand for business analysts with expanded skill sets in data science and advanced analytics will continue to increase," added Poddar. "Currently, business analysts lack the tools needed for self-service data loading, discovery, machine learning and other advanced analytics. Teradata - the only company to fill this gap - now offers Vantage Analyst in the cloud to make it simple for business analysts to perform guided data science analytics without having to write a single line of code." Vantage Analyst also visualizes hidden associations and patterns in the data, helping business analysts discover new actionable business opportunities. As a result, Vantage Analyst, combined with Teradata Vantage's powerful analytic engines, makes it possible to perform quick iteration and hypotheses testing that increase the proportion of business analysts' time spent on finding valuable business-changing insights. Vantage Analyst Enables:
Key Features of Vantage Analyst:
Availability: Vantage Analyst is available today with Path, Model, Workflow and Lab. Text and Cluster will be available late Q4 2019. Pricing: Vantage Analyst is included in the Vantage software license. About Teradata Teradata transforms how businesses work and people live through the power of data. Teradata leverages all of the data, all of the time, so you can analyze anything, deploy anywhere and deliver analytics that matter. We call this pervasive data intelligence, powered by the cloud. And it's the answer to the complexity, cost and inadequacy of today's approach to analytics. Get the answer at teradata.com. The Teradata logo is a trademark, and Teradata is a registered trademark of Teradata Corporation and/or its affiliates in the U.S. and worldwide. View source version on businesswire.com: https://www.businesswire.com/news/home/20191022005357/en/ |