Adaptive Ad Systems Inc. Expands Advertising Reach at Colleges and Universities in Time for the Beginning of the 2020 Election Campaign
Adaptive Ad Systems, Inc. (OTC:AATV), a company that provides Dynamic Digital Ad Insertion (DDAI) via its streaming media hardware and proprietary processing software for the U.S. cable TV and Satellite markets announced today that it has commenced with installations of its advertisement insertion equipment at two additional university campuses with over 33,000 newly enrolled students.
Adaptive CEO J. Michael Heil states, "Addressing this illusive viewer segment and reaching one of the most difficult group of viewers, young adults, is made possible through the implementation of our innovative digital ad insertion technology and profit-sharing business model. This is one of our most significant competitive advantages. These young adults are actively engaged in expanding their world views and making educated choices. The result of this engagement will be newly established viewing and information preferences that will no doubt determine the future of the cable industry. With the intensely contested election year of 2020 approaching, almost every political campaign is poised to purchase significant advertising time in the State and National races."
Mr. Heil continues, "With the capability of our innovative digital ad systems to supply underserved markets with ads from major advertisers, we are one of the few companies that can deliver the immensely valuable college and university audience to these advertisers. This provides a unique opportunityfor all political candidates and campaigns to reach the Nation's most important voter segment. Simply put, we are the best single outlet for political advertising to students attending institutions of higher learning. With the campaigns ramping up already now, we expect a significant positive impact on our Fourth Quarter 2019 financial results."
Adaptive Ad Systems Inc. is a digital media and video communications Company that together with its subsidiary manufactures, develops and deploys Dynamic Digital Ad Insertion (DDAI) and video streaming media hardware and proprietary processing software for the Cable TV, Satellite and IPTV (News - Alert) markets. Adaptive's primary focus is the 2nd and 3rd tier U.S. markets. Its digital ad insertion technology and unique profit-sharing model overcomes the barriers that typically prevent the insertion of National and Local cable TV advertising on major cable TV Networks. Adaptive exclusively sells all available advertising space in each market it has contracted, while maintaining complete technology ownership. Adaptive has implemented a unique and advantageous profit-sharing model with its Cable TV Partners. The Company's technology and business model allows to dynamically and economically serve currently over 200 designated marketing areas in approximately 34 states in the United States. Adaptive also provides broadband and cable TV services in some niche markets. For additional information, please visit: www.adaptiveadsystems.com.
Any statements contained in this press release that do not describe historical facts constitute forward-looking statements. Forward-looking statements may include, without limitation, financial projections, statements regarding the plans and objectives of management for current and future operations, the development, regulatory approvals and commercialization of the Company's products, or any of the Company's proposed services, systems, services, partnerships or acquisitions. Such forward-looking statements are not meant to predict or guarantee actual results and performance and actual events or results may differ considerably. Factors that may cause actual results to differ materially from any projections may include, without limitation, the Company's delays in the development of its products, the inability to obtain additional financing, the impact of significant new or changing government regulation on the industry, existing or increased competition, results of arbitration and litigation, stock volatility and illiquidity, and the Company's general failure to implement the Company's business plans or strategies. The Company assumes no obligation to update any forward-looking statements to reflect any change in events or circumstances that may arise after the date of this release.