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Axos Financial rebrands its WiseBanyan subsidiary as Axos Invest
[October 09, 2019]

Axos Financial rebrands its WiseBanyan subsidiary as Axos Invest

Axos Financial, Inc. (NYSE: AX) ("Axos" or the "Company") announced that WiseBanyan, the digital wealth management platform it acquired earlier this year, has been rebranded as Axos Invest.

With the rebrand, Axos Invest will begin to merge its offerings with Axos Bank's checking, savings, and lending services to enable consumers to better manage their finances while streamlining their overall customer experience.

"By integrating Axos Invest into our universal digital banking platform in the near future, we are taking another step toward creating a seamless customer experience and a holistic personal financial management ecosystem," said Axos Financial CEO Greg Garrabrants. "Over time, we see tremendous opportunities to expand the breadth of services to retail and high net worth investors, registered investment advisors and strategic partners."

Axos Invest will continue to provide clients with access to professional financial planning services with no fee or minimum balance requirements, and an intuitive, user-friendly platform enabling customers to create custom investment portfolios tailored to meet their life goals. As a result of the rebrand, Axos Invest will leverage Axos Financial's resources to create a comprehensive digital financial and investment management platform that includes Axos Bank's industry-leading consumer banking products.

About Axos Financial and Aos Bank

Axos Financial, Inc. is the holding company for Axos Bank, a nationwide bank that provides consumer and business banking products through its low-cost distribution channels and affinity partners. With over $11.2 billion in assets, Axos Bank provides financing for single and multifamily residential properties, small-to-medium size businesses in target sectors, and selected specialty finance receivables. Its wholly-owned non-bank subsidiaries, Axos Clearing LLC and Axos Invest, Inc. (formerly WiseBanyan, Inc.,) provide comprehensive securities clearing services to introducing broker-dealers and registered investment advisor correspondents and digital investment advisory services to retail investors, respectively. Axos Financial, Inc.'s common stock is listed on the NYSE under the symbol "AX" and is a component of the Russell 2000® Index and the S&P SmallCap 600® Index. For more information about Axos Bank, please visit

About Axos Invest

Launched in 2013, Axos Invest is the world's first free financial advisor. Axos Invest can help new and seasoned clients achieve their goals by automating the financial planning process. Axos Invest focuses on each client's financial future rather than the current size of their wallet: it does not earn money based off its clients' account values, and there are no minimum account requirements to start. More information available at

Forward-Looking Safe Harbor Statement

This press release contains forward-looking statements that involve risks and uncertainties, including without limitation statements relating to the projections of Axos Bank and Axos Financial's performance. These forward-looking statements are made on the basis of the views and assumptions of management regarding future events and performance as of the date of this press release. Actual results and the timing of events could differ materially from those expressed or implied in such forward-looking statements as a result of risks and uncertainties, including without limitation changes in interest rates, inflation, government regulation, general economic conditions, conditions in the real estate markets in which we operate and other factors beyond our control. These and other risks and uncertainties detailed in Axos Financial's periodic reports filed with the Securities and Exchange Commission could cause actual results to differ materially from those expressed or implied in any forward-looking statements. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. All forward-looking statements are qualified in their entirety by this cautionary statement, and Axos Financial undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances after the date of this press release.

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