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Brightloom Announces New Executive Hires to Build Transformative Digital Software Platform for Restaurants
[October 08, 2019]

Brightloom Announces New Executive Hires to Build Transformative Digital Software Platform for Restaurants

Today, Brightloom, an all-in-one customer experience and engagement platform for restaurant brands, announced two new hires to their executive team. Ben Straley joins as President and Chief Product Officer, and Brian Zimmer joins as Chief Technology Officer.

"I am thrilled that Ben and Brian are joining our executive team," Brightloom CEO, Adam Brotman commented, "Their experience building world class, data-driven digital ecosystems is a perfect fit for Brightloom and what we are building here. Their talents and experience scaling teams at Amazon, Starbucks and The Climate Corporation will also help us to accelerate the development and growth of Brightloom's technology and products."

Ben joins Brightloom from Amazon, where he led the worldwide deals business and outbound marketing channels. Prior to Amazon, Ben led Global Digital Products at Starbucks and was responsible for customer-facing product strategy, design, and engineering of the Starbucks digital flywheel platform including mobile ordering, payment, and loyalty.

Brian has spent the past 10 years at The Climate Corporation as the Vice President of Engineering, where he led software and hardware engineering and the development of Climate FieldView, a leading agriculturl tech data platform.

This announcement comes on the heels of Brightloom's rebrand, deal with Starbucks and $30M funding announcement led by Tao Capital Partners and Valor Equity Partners along with Starbucks licensees, including Alshaya Group and Alsea.

Under the leadership of these two new hires, Brightloom prepares to roll out its cloud-based software-as-a-service platform to Starbucks licensees around the world and to the broader restaurant industry. With key components of Starbucks technology integrated into the platform, Brightloom brings the digital flywheel approach to the restaurant industry and enables brands to connect with their customers through a seamless combination of mobile engagement, loyalty, omni-channel digital ordering and data science-as-a-service.

About Brightloom: With offices in both San Francisco and Seattle, Brightloom is a restaurant technology company that provides an all-in-one customer experience and engagement platform that weaves digital solutions into the entire restaurant guest experience. Brightloom's modular technology suite combines convenience (omni-channel digital ordering), personal connection (personalized marketing) and engagement (loyalty) for restaurant brands in today's new digital era. Brightloom was originally incubated as a technology powered fast casual restaurant concept (eatsa). For more information, visit

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