Flat Spending Expected this Holiday Season as Price-Conscious Women Ditch Traditional Retail for Amazon, Reseller Sites and Private Label Brands
A national study of women ages 18-75 found that female shoppers will continue to push for greater convenience and price value this holiday season, despite a moderate uptick in disposable income.
The study conducted by daVinci Payments in September 2019 revealed that while 45 percent of women surveyed report increased wealth and buying power, 43 percent predicted they will spend the same this holiday season versus last year, 30 percent indicated they will spend less and only 27 percent said they will spend more.
Online shopping continues to grow significantly, as indicated by the following survey results:
In spite of their price consciousness, 80 percent have no idea what they intend to buy or what hey want to receive this holiday season. Women shoppers' holiday season buying decisions may be influenced by rebates and loyalty prepaid rewards, as suggested by the following survey responses:
"We live in a world where Amazon and online resellers provide a level of convenience and savings that retailers find tough to match," said Rodney Mason, daVinci Payments' Chief Revenue Officer. "Retailers need a mobile-first approach at every touchpoint to make the shopping experience as convenient as possible. Additionally, rebates and loyalty programs provide a significant opportunity for retailers to entice women shoppers during this holiday season. As people look to compare deals in an effort to spend less, brands need to draw them in with compelling discounts and retain their loyalty with ongoing surprise-and-delight offers focused on convenience, relevancy and value."
In December 2018, daVinci conducted a survey on brand loyalty and drew the following conclusions about female shoppers:
For more details, you can see the full study here: https://www.davincipayments.com/research-studies/womens-shopper-study/.
About daVinci Payments
daVinci Payments is leading the payments movement to greater value through high-impact brand connections at the intersection of the payment. daVinci optimizes fast corporate-funded payments to businesses, their customers, employees, contractors, participants and channel partners through virtual, digital and physical card payments in 160+ countries, 17 languages and 10 currencies. www.davincipayments.com. daVinci is owned by Syncapay, a holding company investing in the new frontier of payments.
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