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Teads Unveils Teads For Publishers (TFP) Empowering Publisher Sales Teams To Massively Scale Video & Display InventoryNEW YORK, Sept. 19, 2019 /PRNewswire/ -- Teads, The Global Media Platform, announced today the availability of Teads for Publishers (TFP) empowering publishers to offer industry-leading ad experiences for both video and display. The suite of tools is designed to give publishers the ability to scale ad inventory and generate incremental revenue while also allowing them to deliver premium, brand safe user experiences. Teads, which currently reaches 1.5 billion users through over 70 percent of the comScore top 300 editorial publishers globally, has helped publishers, in the past 3 years, grow their video inventory by 700% and triple their monetization revenue. It is rolling out the offering as an extension of its enterprise-class ad server and supply-side platform (SSP) which allow publishers to sell either directly or programmatically through private marketplace (PMP) Deal IDs. TFP leverages several components of Teads proprietary technology that publishing partners will now have access to including:
Grant Whitmore, Chief Digital Operations Officer, Tribune Publishing, said: "Teads has been one of our core advertising technology partners for the past several years. Teads for Publishers has enabled Tribune Publishing to increase our video inventory by 10x to date and we continue to increase revenue year-over-year with the integration of new environments. We also look forward to leveraging Teads Studio to tap into new interactive creative capabilities for our ads and further enhancing our sales effort through unique data from Teads Audience Suite." Bertrand Quesada, Co-Founder and CEO, Teads said: "The digital advertising industry landscape today is constantly changing and evolving. Publishers continue to face monetization challenges on multiple fronts, including further revenue encroachment from walled garden platforms. With the introduction of Teads for Publishers, we want to empower publishers directly with the tools needed to develop an advertiser-centric business with unique outcome-oriented ad solutions - all designed to meet the industry's toughest challenges." About Teads: Teads, The Global Media Platform, unites and empowers the best publishers in the world to connect advertisers to an audience of over 1.5 billion people every month. Teads' made-for-mobile ad experiences deliver attention and guaranteed outcomes across the marketing funnel. Through its end-to-end platform, Teads provides demand-side, sell-side and creative technology to deliver better media effectiveness for brands, better monetization solutions for publishers, and better experiences for consumers. Teads partners with the leading marketers, agencies and publishers through a team of 800+ people in 26 countries. Contacts: Antonella LaCarpia View original content to download multimedia:http://www.prnewswire.com/news-releases/teads-unveils-teads-for-publishers-tfp-empowering-publisher-sales-teams-to-massively-scale-video--display-inventory-300921539.html SOURCE Teads |