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Britten Delivers Big League Brand Experiences
[September 18, 2019]

Britten Delivers Big League Brand Experiences

TRAVERSE CITY, Mich., Sept. 18, 2019 /PRNewswire/ -- It's a twist on the old underdog story sports fans love. Except this time, the guy coming out of nowhere to make it big on the professional stage is a Traverse City-based company with a powerful new crossover presence in college/pro football, MLB baseball, and soccer.

Left: Custom-built entrance tunnel for Denver Broncos home game. (Britten/Activate); Right: Delta sponsored MLS All-Star game activation for D.C. United fans. (Britten/Octagon)

"America's most popular teams are looking to Britten because we understand fans are people first, not just a demographic," says Britten, Inc.'s founder, Paul Britten. "Leveraging technology and social media to reach fans has become a driving force in the sports industry. But we take fan experience to a higher, personal level with Instagram-worthy advertising and activations that are authentic, meaningful, and fun."


With the fall sports season underway, you'll see Britten's work on fan's social media feeds and television. Partnering with businesses to engage customers and fansfor over 30 years, Britten—a fine artist and former architect—earned a big and bold reputation in the banner and signage world. Two years ago, he took the plunge into Foam3D™ sculpting technology and BoxPop® custom shipping container fabrication, expanding his company's ability to deliver end-to-end creative branding and fan activation solutions others in the industry can't.

"Being based in Traverse City is actually an asset," says Britten. "It's a jewel of Midwest tourism that attracts big-city creative and manufacturing talent. This combined with our advanced fabrication and printing capabilities allows us to quickly take any customer concept from idea to installation all in-house. No middle man."


Global sports and entertainment agencies such as Octagon and Activate were impressed by Britten's architecture background and unique ability to sketch out concepts on the fly then bring those ideas to life. New York's I.M.G. (now Endeavor) brought college sports to the company. Britten also works direct with professional teams such as the Chicago Bears, Cubs, Detroit Lions, Tigers, Miami Dolphins, soccer's D.C. United, and more.  

"We're making our mark, and the reason is simple," says Britten. "We design and deliver branding solutions that get our customers remembered. And we accomplish it through a fun, collaborative, and hassle-free process no one else in the industry can match."

Contact Information:

Bob Butz

Left: Massive mesh banners build gameday excitement at Wrigley Field.; Right: BoxPop® mobile bar for Miami Dolphins tailgaters. (Britten/Activate)

For over 30 years, Britten has been helping some of the world's largest brands visually connect with their audience. From events to retail and from hardware to print, Britten makes sure your brand is engaging and getting noticed. (PRNewsfoto/Britten)

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SOURCE Britten, Inc.

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