TMCnet News
Human Rights and Worker Equity Grow More Influential in U.S. Consumer Purchasing DecisionsPublic sentiment has intensified about the ways businesses can take purposeful action in helping people, communities and the environment to thrive, according to the 10th annual Sense & Sustainability Study, released today by G&S Business Communications (G&S). The opinion poll was conducted online by YouGov Plc for G&S in August 2019 among 1,330 U.S. adults. Key findings include: This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190917005843/en/ The 2019 Sense & Sustainability® Study published by G&S Business Communications is the firm's 10th annual U.S. public opinion poll about the business commitment to protecting society and the environment. (Photo: Business Wire)
"People are voicing a desire to end the numbing grind of thoughts, prayers and partisan bickering driving today's conversations about our environment, communities and households," said Ron Loch, G&S managing director and sustainability consulting leader. "Instead of allowing misguided actors to exploit a gap in knowledge, communicators can re-energize public discourse to become more purposeful. Business communicators know how to link evidence with empathy to turn data about corporate social resonsibility into meaningful stories of human connectedness, innovation and action." "Based on our decade-long G&S research, the narrative arc for the corporate responsibility movement has shifted from doing good on a global scale to working ambitiously at the human scale," said Mary C. Buhay, G&S senior vice president, marketing, and lead author of the Sense & Sustainability Study. "We are seeing the public's growing sense of accountability and agency about their own impact on nature and society, which includes their beliefs about human-caused climate change and their choices as consumers, employees, investors and private citizens. As people look for tangible, incremental results, there is a clear opportunity for businesses and their leaders to step up and demonstrate they are behaving ethically, operating responsibly and offering workable answers." For the 10th edition of the Sense & Sustainability Study, G&S selected two industries-healthcare, and home and building-as focal points to gauge U.S. attitudes about the benefits of sustainability practices and green products, for both individuals and communities. Healthcare or Health Technologies In considering healthcare industry solutions with sustainability benefits for both communities and their own households, Americans are more likely to recognize the greater good.
Home and Building Solutions Home and building solutions that address environmental protection and climate resilience represent distinct benefits for Americans in their personal lives, communities or both.
To obtain a report with details of the 2019 G&S Sense & Sustainability® Study, along with a 10th edition infographic that highlights key findings from the study's history, please visit the company's website. G&S is a global business communications firm with expertise in corporate social responsibility (CSR (News - Alert)), sustainability, and environmental, social and governance (ESG) impact for clients in key markets: Advanced manufacturing and energy, agribusiness and food, clean technology, emerging technology ventures, financial and professional services, healthcare, home and building solutions, and nutrition and wellness. G&S was honored as the B2B/Corporate Agency of the Year by the Holmes Report and named multiple times to the CSR Agency A-List by PR News. About G&S Business Communications G&S Business Communications is an independent, fully integrated marketing and public relations firm with headquarters in New York and offices in Chicago, Raleigh, N.C., and Basel, Switzerland. The firm's global network extends across more than 50 countries through its PROI Worldwide partnership. G&S integrates business and communications strategies, using a full range of communications services, to build sustainable relationships for clients along the entire value chain. We inspire action that drives results. For more information, please visit www.gscommunications.com. About the G&S Sense & Sustainability® Study The 2019 G&S Sense & Sustainability Study is the firm's tenth annual survey of U.S. adults about business efforts to improve society and the environment through sustainable practices, products, or services. The survey was fielded online on behalf of G&S by YouGov Plc between August 5 and 6, 2019 among 1,330 U.S. adults ages 18 and older. All figures are weighted and are representative of all U.S. adults ages 18 and older. For more information about Sense & Sustainability studies published from 2010-2018, please visit the company website. No estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Mary C. Buhay. View source version on businesswire.com: https://www.businesswire.com/news/home/20190917005843/en/ |