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Modernize Releases Latest Findings of Customer Sentiments Regarding Home Improvement ContractorsAUSTIN, Texas, Sept. 11, 2019 /PRNewswire/ -- Modernize, the leader in home improvement contractor lead generation services, has released its latest homeowner sentiment report, which summarizes research from thousands of U.S. households that are considering window, roofing, solar, or heating and air conditioning projects. Modernize issues summaries of its ongoing study on a quarterly basis, helping contractors better serve their market by gaining a quantitative understanding of how homeowners research and evaluate home improvement projects. This new wave of the study covers how homeowners budget for their improvement projects, how they find and select their preferred contractor, and how they plan to pay for those projects. KEY FINDING – CUSTOMERS NEED HELP BUDGETING While most homeowners have not prepared a budget in advance, they often start by doing their own research. 53 percent of homeowners stated they spent one to five hours researching before getting in touch with contractors and another 10 percent had dedicated more than 10 hours in such research. "Thefact that price-sensitive homeowners start considering home improvement projects without a defined budget creates opportunity for market-savvy contractors by fostering a conversation around realistic project cost and making a customer feel informed and comfortable," said Jason Polka, CEO of Modernize. "Winning against the competition can come down to how clearly and helpfully that information is conveyed." When it comes to the homeowners who actually establish a budget, 41 percent rely on inputs from family and friends, and 32 percent turn to online tools and calculators such which Modernize provides. KEY FINDING—CUSTOMERS LOOK AT ONLINE RATINGS WHEN SELECTING A CONTRACTOR "As homeowners consider local contractors, they are increasingly turning to websites like the Better Business Bureau, Yelp, and even social media to look into a contractor's quality of work," said Polka. "That's why part of the Modernize service is to collect contractor reviews, and share those with other prospecting homeowners." KEY FINDING – CUSTOMERS SHARE HOW CONTRACTORS COULD LOSE BUSINESS The research can be accessed online at modernize.com/contractor-resources. The next wave of the study is expected to be released in Q4. About Modernize
View original content:http://www.prnewswire.com/news-releases/modernize-releases-latest-findings-of-customer-sentiments-regarding-home-improvement-contractors-300915732.html SOURCE Modernize |