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LG Signature Collaborates With Studio Fuksas For IFA 2019 And BeyondBERLIN, Aug. 20, 2019 /PRNewswire/ -- To give due credit to the importance of design in the creation and evolution of LG SIGNATURE, international architectural firm Studio Fuksas has teamed up with LG Electronics to present Infinity at next month's IFA 2019 trade show in Berlin. The Infinity installation in LG's IFA booth will highlight the LG SIGNATURE brand's design DNA with the Fuksas-curated exhibition space reflecting the infinite style and possibilities that LG's ultra-premium products represent. Under the philosophy of "Art Inspires Technology, Technology Completes Art," the collaborative effort will communicate the symbiotic relationship between art and technology and how the two areas have long been intertwined. Studio Fuksas, led by Massimiliano and Doriana Fuksas, is an international award-winning architectural firm whose distinctive, contemporary works can be seen around the world in airports, museums, cultural centers, churches and building interiors. Possibly its most iconic creation is the new Roma Convention Center and Hotel, a glass and steel structure that hosts an enormous translucent sculpture, the Cloud, covered in 160,000-plus square feet of membrane. For the European exhibition Infinity, Fuksas introduces a kaleidoscope pattern and combines it with the elegant yet simple hexagon – a familiar shape in Fuksas' works – to express the essential quality and endless possibilities of LG SIGNATURE technology and design. The perfect geometry serves as a bridge between the kaleidoscope motif and LG SIGNATURE products, further emphasizing the quality an futuristic modernity that the brand embodies. "To me, luxury is an unconstrained, minimalistic place where people can breathe freely, rest, eat and love," said Massimiliano Fuksas. "LG SIGNATURE embodies this, as the interaction of art and technology in its purest form and has come to define luxury and premium in the home." "Presenting this unique collaboration captures the essence of LG SIGNATURE through the language of one of architecture's most respected names," said Brian Na, LG Electronics vice president and head of LG Europe. "Infinity highlights the uncompromising aesthetics and cutting-edge technology of our products in a way that will resonate with IFA visitors." In the United States, LG SIGNATURE caters to the most discerning consumers with products designed to provide a state-of-the-art living experience that feels pure, sophisticated and luxurious. Combining the very best of everything LG has to offer, the distinctive LG SIGNATURE products were designed with their true essence in mind – streamlined to focus on each product's essential function while maintaining the LG SIGNATURE's modern, signature design. From September 6-11, visitors to LG's IFA 2019 booth of Messe Berlin Hall 18 will be able to experience the Infinity installation featuring the full LG SIGNATURE lineup of OLED TVs, refrigerators, wine cellar, washing machine, dryer, air purifier and air conditioner. Follow LG's IFA activities on social media with the hashtag #LGIFA2019. About LG SIGNATURE About LG Electronics USA View original content to download multimedia:http://www.prnewswire.com/news-releases/lg-signature-collaborates-with-studio-fuksas-for-ifa-2019-and-beyond-300904222.html SOURCE LG Electronics USA |