TMCnet News
New and Existing Investors Double Down on Reputation.com as the Need for a New Modern Customer Success Indicator Heats UpREDWOOD CITY, Calif., Aug. 20, 2019 (GLOBE NEWSWIRE) -- Reputation.com, provider of the first and only complete cloud-based enterprise reputation and customer experience management platform, today announced it has raised approximately $30M in its recent equity financing. The financing is the second round of fundraising for Reputation.com since its pivot towards an enterprise business. Reputation.com sold off its consumer business in early 2018. This is the second round led by Ascension Ventures, at a significant premium to the last financing, which was joined by several new investors - Akkadian Ventures, Industry Ventures and River City Ventures - as well as Reputation.com’s A-list of prior investors - Kleiner Perkins, August Capital, Bessemer Venture Partners, Heritage Group and Icon Ventures. “In today’s Feedback Economy, we’re seeing growing demand among brands in every industry for innovative ways to manage and take action on ‘Data in the Wild’ — the unstructured customer sentiment data that lives outside of NPS surveys,” said Joe Fuca, CEO. “Brands can’t rely on private surveys anymore, as more than 70 percent of consumers use information from reviews and social media to make purchasing decisions. As the leader in the ORM space, Reputation.com delivers the only platform that can gather and analyze feedback from all channels — structured and unstructured — collectively, providing actionable insights that lead to impactful CX improvements.” Today, the Reputation.com platform is used by three of the top five automotive OEMs and more than 10,000 auto dealerships in the U.S. alone, with a growing base in Europe. Additionally, more than 250 healthcare systems — including three of the top five — and over 100 leading property management firms use the platform. Reputation.com is also gaining traction with other industries, including financial services, hospitality and retail services. “Ascension Ventures is excited to deepen its partnership with Reputation.com as it enters its next critical stage of growth,” said John Kuelper, Managing Director at Ascension Ventures. “We’ve watched Reputation.com’s industry leading reputation management offering grow into an even more expansive CX platform. We’re seeing some of the world’s largest brands and service providers achieve terrific results by partnering with Reputation.com to analyze and take action on customer feedback — wherever it originates — at scale and in real-time. We’re excited to make this additional investment in Reputation.com as it continues to grow and expand its market leadership.” Reputation.com’s proprietary Reputation Score is being recognized by many as the next-generation NPS and de facto standard for measuring customer sentiment. Expressed as a number between 0 to 1,000, Reputation Score is calculated using its patented technology and prprietary algorithms that collect and analyze data relevant to all factors influencing the health of a brand’s reputation. Reputation’s latest investment round comes as large enterprise brands like AutoNation, Banner Health, Hendrick Auto, and Banner Health and others are using Reputation Score as the one true measure of customer success. For example, over the July 4th holiday, AutoNation ran a series of successful TV commercials that touted their high Reputation Score and emphasized their focus on customer satisfaction. “Reputation management has always been a priority to our business and continuing to lead within our industry is really a testament to each of our 26,000 associates who do everything to create a best-in-class experience for our customers,” said Marc Cannon, EVP & CMO at AutoNation. Reputation.com’s Momentum Fueled by Innovation, Strategic Partnerships and Global Expansion Consumer Feedback Drives Placement in G2 Crowd’s Leader Quadrant Reputation.com and its integrated platform have also recently drawn a number of industry accolades, including:
About Reputation.com The Reputation.com market-leading platform manages tens of millions of consumer reviews, surveys and social media interactions across hundreds of thousands of online points of presence for global companies in healthcare, retail, automotive, restaurants and others. To learn more, visit www.reputation.com. Media Contact: Brigit Valencia |