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SharesPost Research Report: Impossible Foods Poised to Disrupt the Consumer Market for Meat
[August 08, 2019]

SharesPost Research Report: Impossible Foods Poised to Disrupt the Consumer Market for Meat

Impossible Foods is benefiting from growing demand from environmentally conscious consumers who want alternatives to traditional meat products that are healthier and promote environmentally responsible farming practices, according to a new report from SharesPost.

Founded in 2011 by Stanford biochemist Patrick Brown, the Silicon Valley firm is scaling the production of its Impossible Burger, the wildly popular plant-based ground beef alternative sold in thousands of restaurants worldwide. The 13-page report said the company's current focus is beef, but it could ultimately extend to poultry, fish and meat, a market estimated to be $73 trillion by 2025.

The report also highlights the company's growth potential and recent capital-raising success. Impossible Food's revenue increased eight times in 2018. In May 2019, it raised $489 million at $10.60 per share, bringing total capital raised to $777 million. The company's capital raise follows a highly successful IPO by competitor Beyond Meat, also in May 2019.

"The data suggest that Impossible Foods is capitalizing on the strong demand for healthy meat substitutes that are also good for the environment," said Alejandro Ortiz, Principal nalyst, SharesPost, Inc. "The company's growth could accelerate further so long as it is not another passing consumer fad, which has happened in the past with similar meat substitute products."

The report points out the risks facing the company and investors. They are the unpredictability of consumer tastes; lapses in food safety that hurt its brand; limited quality control at restaurants serving its products; competitors that erode its market share; a lack of patent protection for new products; overreliance on one distribution channel or method; the potential loss of quality as its expands; and potential production overcapacity.

To view this report, click here. To view all of SharesPost's recent research reports and insights, click here.

About SharesPost, Inc.

SharesPost is a FINRA-registered broker-dealer, SEC (News - Alert)-registered Alternative Trading System (ATS) and Registered Investment Advisor. SharesPost helped launch the secondary market for private tech companies in 2009 and has built the leading platform for secondary transactions and digital securities. SharesPost provides the private tech asset class with a suite of trading and lending solutions to facilitate shareholder and option holder liquidity. With nearly $5 billion in secondary market transactions in the shares of more than 290 leading technology companies, SharesPost provides the trading, research and online tools to transact in the private market with confidence. SharesPost has trading operations with licensed brokers in San Francisco, Menlo Park, and New York City. For more information, visit

Any securities offered are offered by SharesPost Financial Corporation, a member of FINRA/SIPC. SharesPost Financial Corporation and SP Investments Management are wholly owned subsidiaries of SharesPost Inc. Certain affiliates of these entities may act as principals in such transactions.

Investing in private company securities is appropriate only for those investors who can tolerate a high degree of risk and do not require a liquid investment.

Cautionary Note Regarding Forward-Looking Statements

The matters described herein contain forward-looking statements. These statements include, but are not limited to, statements about research on late-stage, venture-backed companies. SharesPost cautions that these statements are not guarantees of future performance. Actual results may differ materially from those expressed or implied in the forward-looking statements. Forward-looking statements involve a number of risks, uncertainties or other factors beyond SharesPost's control. SharesPost undertakes no obligation to release any revisions to any forward-looking statements.

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