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Concept PR Scores Twin Hat-trick at America's PR World Awards
[August 07, 2019]

Concept PR Scores Twin Hat-trick at America's PR World Awards

  • Bags Gold third year in a row for public interest campaigns
  • Gets two Gold, one Bronze this year for Environmental Awareness drive

MUMBAI, Aug. 7, 2019 /PRNewswire/ -- In a twin hat-trick, Concept Public Relations India Limited has won gold for its not-for-profit public service campaigns for the third year in succession and bagged three awards in this year's edition of America's PR World Awards.

#BoomCityDoomCity campaign, strategized by Concept PR focused on creating awareness for saving hills, mangroves and wetlands in Mumbai Metropolitan Region (MMR) has bagged Gold under Milestone of the Year and Achievement of the Year categories at the 9th Annual PR World Awards instituted by San Francisco-based SVUS (Silicon Valley United States). The agency also won Bronze under Agency of the Year list. Concept PR is the only Indian agency to figure in the 9th Annual PR World Awards list.

The Mumbai head-quartered agency has earlier won Gold for its #MissionMumbaiLocal (2017), highlighting the plight of the suburban train passengers, and #SaveParsikHill (2018) which dealt with the need to preserve the hills in MMR.

All these communication campaigns have been executed on behalf of Public Relations Council of India (PRCI) as part of its public awareness project. PRCI is a pan-India organisation of Corporate Communication, PR agency, Marketing Communication and HR professionals and mass communication teachers and students.

Commenting on the awards, Ashish Jalan, Director and CEO of Concept PR, said: "It is a great honour for our team and it inspires us to scale many more peaks. Our emphasis on building a proficient team and focussing on making Concept a happy place to work at, is the sole reasonfor these laudable accomplishments. We thank the SVUS PR World Awards and their jury for recognising our work. We also thank PRCI for their continued confidence in Concept PR."

Acknowledging the awards, BN Kumar, Executive Director of Concept PR, said: "Global recognitions do not come easy. Our teams have put in a lot of hard work in researching, fact-finding and worked selflessly as we launched the campaign on Earth Day in association with Mumbai Press Club. We must thank NGOs such as Shree Ekvira Aai Pratishtan (SEAP) and Navi Mumbai First for their support in mobilising awareness. Media too played a big role in spreading the message and scores of environmental lovers for their unstinted support."

M B Jayaram, Chief Mentor and Chairman Emeritus of PRCI, said: "Team Concept PR has devised innovative ways to deliver hard-hitting messages stating that the Boom City of Mumbai will be doomed if environmental care is neglected. Our only interest is to make the people and the authorities shed their apathy."

The coveted annual SVUS PR World Awards programme encompasses the world's best in recognizing public relations, marketing, corporate communications, investor relations, and business development professionals, teams, departments, and achievements from every major industry in the world. Organizations from all over the world including public and private, for-profit and non-profit, largest to smallest and new start-ups, have submitted their nominations.

About the PR World Awards                                  

PR World Awards® is the world's premier public relations and corporate marketing awards program created to honor and recognize industry-wide and peer achievements and best efforts of agencies and in-house public relations, marketing, corporate communications, investor relations, and business development professionals, teams, departments, and achievements. The Annual PR World Awards is part of the SVUS Awards® recognition program from Silicon Valley in the United States of America which also includes other programs such as CEO World Awards, Consumer World Awards, Customer Sales and Service World Awards, Golden Bridge Awards, Globe Awards, Info Security PG's Global Excellence Awards, Network Products Guide's IT World Awards, Pillar World Awards, and Women World Awards. Learn more about the PR World Awards at

About Concept PR:

Concept Public Relations India Limited is part of India's largest independent integrated communication network, Concept Group, with 12 of its own offices, scores of associates, giving it the ability to conduct PR exercises across 600 cities, towns and districts pan-India. With its motto  'Exceeding Expectations, Always', the consultancy services clients across multiple verticals such as real estate, infrastructure, aviation, pharma and healthcare, BFSI, IT & ITES,  fashion & lifestyle, sports, large conglomerates, CSR, apart from handling crisis communication and media training. Concept PR has won over a dozen awards and recognitions for its outstanding performance viz: Agency of the Year, Crisis Communication, Case Studies to name just a few.

For further information, please contact:
Amruta Desai

Smita Gosavi
Concept Public Relations

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