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Davis & Gilbert Provides Insight on Trends in Marketing Communications Law
[July 11, 2019]

Davis & Gilbert Provides Insight on Trends in Marketing Communications Law


Each year, the law firm of Davis & Gilbert LLP provides an overview of legal developments affecting the advertising and marketing industry. In the 6th edition of Trends in Marketing Communications Law, attorneys in the firm's advertising, marketing & promotions practice share practical and helpful insights to guide businesses and agencies as they navigate these trends.

The publication, which can be found here, includes articles exploring the role of artificial intelligence in the fashion and beauty industries; CBD and probiotics as additive ingredients in cosmetics; right of publicity and the rise of "true crime" entertainment; and important updates and enforcements from the Federal Trade Commission (FTC (News - Alert)), U.S. Food and Drug Administration (FDA), the Advertising Self-Regulatory Council's National Advertising Division (NAD), the Federal Communications Commission (FCC (News - Alert)) and the United States Patent and Trademark Office (USPTO).

Other topics include:

  • ADAand website compliance
  • U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) enforcement
  • Biometric and location data use
  • Copyright, trademark and patent concerns
  • Privacy and data security
  • Influencer marketing
  • Legalized sports betting
  • Deceptive advertising and marketing practices



Ronald R. Urbach, chair of the firm, said, "Our goal is to manage risks for our clients by consistently staying ahead of new developments in the industry. To that end, the articles in this year's publication draw on the benchmark cases, formative laws and regulatory developments that emerged in 2018 and dive into how they will impact the industry in 2019 and beyond."

About Davis & Gilbert


Davis & Gilbert LLP is a strategically focused, full-service mid-sized law firm of more than 130 lawyers. The firm is widely regarded as the #1 law firm for the marketing communications industry and has practices focusing on Advertising, Marketing & Promotions; Digital Media, Technology & Privacy; Entertainment, Media & Sports; Intellectual Property; Corporate; Insolvency, Creditors' Rights & Financial Products; Taxation; Labor & Employment; Benefits & Compensation; Litigation; Real Estate and Private Client Services. Founded over a century ago and located in New York City, Davis & Gilbert represents a wide array of clients - ranging from start-ups to some of the world's largest public companies and financial institutions - throughout the United States and internationally.


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