TMCnet News
EDC Retail Biggest Online Retailer of Adult Entertainment After Takeover of Beate UhseVEENDAM, Netherlands, July 11, 2019 /PRNewswire/ -- EDC, the company behind EasyToys.nl, and the largest secured creditor of Pabo 4.0 agreed to the acquisition of the e-commerce activities of the Beate Uhse Group out of the bankruptcy of Pabo 4.0. Through the planned acquisition, EDC will become one of the biggest online adult toy retailers in Europe. With more than 100,000 visitors a day and a range of 14,000 erotic articles, EasyToys.nl is already the biggest webshop in the Netherlands and Belgium. Under the terms of the acquisition, the joint venture of EDC will operate all of the Beate Uhse webshops Pabo.nl, Pabo.be, Beate-Uhse.com and AdametEve.fr with immediate effect. EDC is the company behind EasyToys.nl, the biggest webshop in the Netherlands and Belgium. The company is based in Groningen with over 140 employees. In addition to EasyToys.nl, EDC manages several webshops with erotic articles. Eric Idema, owner, and director of EDC: "Within EDC we have experienced tremendous growth in recent years, as a result of which we have invested in the structures to allow for international expansion. We are particularly pleased with the acquisition of the e-commerce activities of Beate Uhse. This is a powerful brand in Europe with a large market share, particularly in France and Germany. The infrastructure of EDC are set up highly efficiently, which means that we think we can offer the company a bright future with us and let it grow further. Within 3 years we expect to realize a turnover of 50 million on an annual basis with the new company structure." The transaction is expected to be completed later this month. View original content:http://www.prnewswire.com/news-releases/edc-retail-biggest-online-retailer-of-adult-entertainment-after-takeover-of-beate-uhse-300883381.html SOURCE EDC Retail B.V. |