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Thought Marketing Recognized for "Extraordinary" MarketingLOS ALTOS, Calif., June 18, 2019 /PRNewswire/ -- Thought Marketing LLC, a strategic business and marketing consultancy, together with the cybersecurity business of a Fortune 100 technology company, today announced multiple new awards in recognition of the joint team's efforts to develop, articulate and share pioneering USB device security research. Judges noted the campaign was an "extremely important initiative in the present digital age" and selected the cybersecurity efforts for two Gold Stevie® Awards and a Silver Award as part of the 17th Annual American Business Awards® including: Marketing Campaign of the Year 2019 Gold Award The campaign reached over 3 million prospects globally, drove an estimated $1.3 million in new B2B business, and increased new email subscribers by 25 percent, just within its initial pilot phase. Judge comments on why the marketing campaign won Gold: "The success of the program in terms of revenue and new business was proof." Another judge stated: "Very impressive results." The campaign continues to drive inquiries on a daily basis as it has been rolled out globally. Communications Campaign of the Year 2019 Gold Award "An extraordinarily thorough communications effort!" commented one judge. "From 15 rounds of reviews to the various delivery mechanisms (print, social, events, video, etc.). Fine tuing the messages according to the industry/audience adds to the level of complexity, setting the right tone, delivering crucial information widely -- this is excellent." Along with the research and strategy, the communications campaign also garnered high marks for how the campaign provided insights in "share-able" ways to optimize reach, earning mentions via the Wall Street Journal and over 100 digital media outlets. "What's different about this win is the complexity and critical nuance inherent in the data that our clients uncovered, as well as the vastly varied technical levels of the audiences we needed to reach," said Allison J. Taylor, Founder and CEO, Thought Marketing LLC. "We took the time and extra care to ensure we were not alarmist, yet informative, in sharing security information that paved the way to ongoing research in the USB device security domain. Every team member moved far beyond their comfort zone and worked late nights to help us reach a new level of marketing excellence. It reminds me once again how trust in your global team's unique talents can lead to extraordinary results, and clearly the independent Stevie® judges agreed." Best Research Report 2019 Silver Award "The data is presented in a way that pulls interest and conveys the immediacy of the threat," noted one of the judges. "The length is also quite ideal...while it would be possible to go too long on any report on cyberthreats, by keeping the focus on USBs specifically, it provides brief, and yet immediate and just-in-time information that is accessible to all knowledge levels. The addition of a glossary is an inspired touch for those new to these kinds of concerns." About the Stevies The American Business Awards are the nation's premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Nicknamed the Stevies for the Greek word meaning "crowned," the awards were presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 11, 2019. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. About Thought Marketing™ View original content to download multimedia:http://www.prnewswire.com/news-releases/thought-marketing-recognized-for-extraordinary-marketing-300868108.html SOURCE Thought Marketing |