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MONAT Raises and Donates $173,000 Thanks to 'More Than a Mist' Promotion
[June 14, 2019]

MONAT Raises and Donates $173,000 Thanks to 'More Than a Mist' Promotion

MONAT raised $173,000 for non-profit organizations in the US, Canada and the UK through its limited-edition moisturizing hair and body spray, More Than a Mist™. The net proceeds from the sales of the limited-edition product, which was sold December 2018 - January 2019, generated the donation. In the US, the funds are being donated to 13 chapters of Big Brothers Big Sisters of America. Canada is supporting BBBS with donations to Big Brothers of Greater Vancouver, Big Sisters of British Columbia Lower Mainland, and BBBS of York. Chance UK, an early intervention organization that supports children experiencing emotional and behavioural difficulties, is being supported in the UK.

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MONAT scholarship recipients at BBBS ceremony (Photo: Business Wire)

MONAT scholarship recipients at BBBS ceremony (Photo: Business Wire)

"We grew up without much, but had many rich ideas from my entrepreneurial parents," said Ray Urdaneta, CEO of MONAT. "Giving back to kids and encouraging their education is vitlly important to me and part of MONAT's culture. One of our core philosophies is MONAT Gratitude: we are grateful for what we have and we give back to the communities that support us. Thanks to our limited-edition products and promotions, like our More Than a Mist, we are able to give more, reaching more people around the world."

In MONAT's hometown of Miami, $18,000 in scholarships is being awarded through Big Brothers Big Sisters of Miami (BBBS Miami). Over the past 18 months, MONAT employees and executives have been mentoring 17 young adults enrolled at Turner Tech High School. Of the 17 graduating seniors, nine were awarded scholarships to help support them as they begin their college careers and pursue their dreams. MONAT awarded six $1,500 scholarships and three $3,000 scholarships (noted with asterisk) based on essays written by the students entitled, "How I Want to Make a Positive Impact in the World," as well as exemplary school performance and leadership. The recipients are:

  • Andy Gedeon
  • Chanel Carter
  • Deborah Michel
  • Eric Alain*
  • Iloni Lallion-Brizan
  • Jeannise Semancie*
  • Jihny Theus
  • Ronelda Eliacin*
  • Syndi Pierre

As a Big Sister with BBBS Miami, Lu Urdaneta, Director, Global Recognition and Gratitude, MONAT stated, "I'm always so happy and proud with how we are able to give back to our community, but this scholarship program means so much more because I've had the honor to watch these young men and women from Turner Tech flourish while they learn about business and different opportunities in the work force."

For 60 Years, BBBS Miami has been the premier non-profit youth mentoring organization by offering children facing adversity with strong and enduring, professionally supported one-to-one relationships that change their lives for the better, forever. BBBS Miami's impact is significant with 95 percent of enrolled youth attending college, 87 percent showing improved academic performance and 94 percent with improved behavior.

"It's a privilege to be part of BBBS Miami. My colleagues and I are helping to support and empower our community's future leaders," said Javier Urdaneta, Chief of Staff, MONAT. "The scholarship awards from MONAT will help our Turner Tech 'Littles' continue to learn and grow. I cannot wait to see how they impact our world."

Since its launch in October 2014, MONAT has established itself as a revolutionary hair care line that beautifully unites the best of both nature and science, using the latest scientific technologies and clinically proven proprietary ingredients. This curated collaboration of science and nature allows MONAT to provide an unparalleled and unique age prevention hair and skin care experience.

Abiding by MONAT's strict standards for its hair care products, all of the company's products are free from harmful colors and fragrances, phthalates, and parabens. All products are dermatologist tested, cruelty-free, vegan, and Leaping Bunny Certified.

About MONAT Gratitude

MONAT Gratitude has been an integral piece of the MONAT company culture since its inception in 2014. This movement has grown from the Urdaneta family's commitment to instilling gratitude as a core company value. MONAT Gratitude partners with innovative nonprofit organizations in its local communities that support efforts under its three pillars: Families, Children and Education. As a movement, MONAT Gratitude believes in the power of creating conversations and inspiring a greater network to take action. Due to the passion of our MONAT Market Partners and commitment to making gratitude a part of our business, what started as a series of grassroots volunteering efforts in Miami has spread across the U.S., Canada and the U.K.

Facebook (News - Alert): /monatgratitudeofficial | Instagram: @monatgratitudeofficial

About MONAT Global

MONAT Global is a wholly owned subsidiary of Alcora Corporation, whose holdings include L'EUDINE Global, an established Direct Selling company specializing in premium beauty and wellness products throughout the US and Latin America and B&R Products, Inc., their research, development and manufacturing Laboratory subsidiary. All three companies are headquartered in and around Miami, Florida. MONAT was founded in 2014 to enter the multi-billion-dollar haircare market and provides ground-breaking opportunities through a novel Social Marketing approach to Direct Sales. The company offers a unique and exciting business model and one of the most generous compensation plans in the U.S., Canadian and U.K. markets.


Facebook: /MONATOfficial | Instagram: @monatofficial | Twitter: @MONATOfficial | YouTube (News - Alert): /MONATOfficial

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