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Swrve Helps KeyPoint Credit Union Achieve 248% Growth in Monthly App UsageSwrve, the world leader in real-time, relevant customer engagement today announced that KeyPoint, a Silicon Valley-based full-service, not-for-profit credit union, has chosen Swrve to elevate member experiences and drive significant mobile member engagement. As one of California's largest credit unions with over $1.3 billion in assets and more than 60,000 members, KeyPoint uses Swrve to send hyper-relevant push notifications, geo-triggered campaigns, and informative in-app messages. This has translated into a 248% growth in monthly fast balance usage-a tangible return on relevance. Swrve's real-time marketing and customer engagement platform enabled KeyPoint to achieve: INCREASED FEATURE USE AND ENGAGEMENT
OVERALL RETURN ON (News - Alert) RELEVANCE (ROR)
"KeyPoint Credit Union was able to drastically increase app engagement and retention rates by incorporating Swrve's marketing and customer experience platform into its messaging strategy," said Tom Aitchison, CEO of Swrve. "KeyPoint Credit Union have demonstrated the potential for financial institutions to offer each customer unique, real-time value by optimizing the relevance of their app's user experience in real time." For more information on Swrve's solutions for financial institutions, please visit Swrve online. About Swrve Swrve is the only true enterprise-grade, marketing and customer engagement platform that helps the world's leading brands confidently scale communications over millions of customers, delivering dynamic data and AI driven interactions that are optimized for relevance in real time. Swrve's customers create real-time relevance in their customer engagements to achieve business results 3x faster and profit growth 200x faster than the S&P 500. A Gartner (News - Alert) Magic Quadrant for Mobile Marketing Platforms leader, Swrve is currently installed in 3.5 billion apps worldwide and processes 14 billion events daily. Learn more at https://www.swrve.com or follow @Swrve_Inc on Twitter (News - Alert). About KeyPoint Credit Union Inspired by Silicon Valley innovation and built to serve a diverse membership, KeyPoint is a full-service, not-for-profit credit union dedicated to providing financial solutions to help members achieve their goals in life. KeyPoint helps members make the most of their money -- earning more interest on savings, and paying less interest for credit. And KeyPoint is active in the community providing free financial education programs, as well as fostering financial literacy, sponsoring reading programs and mentoring the next generation of business professionals at local educational institutions.
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