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More Than One Third of Adults Trust Companies and Organisations with Their Personal Data More Since GDPR Came Into Effect, but Only One Quarter Are Confident They Can Tell if a Company or Organisation is GDPR CompliantLONDON, May 22, 2019 /PRNewswire/ -- TrustArc, a leading data privacy management company, today announced new findings from an online study conducted by Ipsos MORI, a global research and consulting firm, on behalf of TrustArc. The survey polled individuals aged 16-75 in the UK about a number of issues surrounding the EU General Data Protection Regulation (GDPR) one year since it went into effect on 25 May 2018. More than one third (36%) of adults aged 16–75 trust companies and organisations with their personal data more since GDPR came into effect one year ago. There are positive sentiments toward enforcement activity, and half (47%) of respondents have exercised some of their GDPR privacy rights. 57% of respondents are also more likely to use websites that have a certification mark or seal to demonstrate GDPR compliance. "The research tells a tale of two reactions regarding the impact of the GDPR on consumer privacy attitudes. On a positive note, more than one third of the respondents we questioned trust companies and organisations with their personal data more since GDPR came into effect one year ago, and there is also favorable feedback on enforcement efforts," said Chris Babel, CEO, TrustArc. "But companies should not interpret this to mean that their work is complete. Providing more transparent ways to demonstrate GDPR compliance and ensuring they respond to privacy rights requests in a timely manner will go a long way toward further improving consumer trust and increasing website use and online purchasing." A summary of the key findings follows. 1. Trusting Companies With Personal Data Is Increasing 2. Understanding GDPR Compliance Is Challenging 3. Privacy Certifiations Can Influence Behavior 56% are more likely to do business with companies and organisations that have a certification mark or seal to demonstrate GDPR compliance, versus 8% who disagree. Agreement is higher among households with larger incomes (65%). 4. Young Adults Are Most Positive About How Well GDPR Enforcement Has Worked 5. Respondents Are Exercising GDPR Privacy Rights 47% of respondents have exercised their GDPR privacy rights by sending one or more of eight requests to a website, company or organisation. When asked which of these eight rights respondents had exercised in the past 12 months, the results were:
There were significant differences based on respondent gender with 52% of females and 42% of males exercising their rights in this respect. 43% of respondents claimed not to have exercised these privacy rights in the past 12 months. Exercising these rights increases progressively with age: 32% of 16-24-year-olds, 33% of 25-34 year-olds, 45% of 35-44 year-olds, 46% of 45-54 year-olds, and 52% of 55-75 year-olds. For more information, download the research infographic at GDPR Consumer Research Infographic and a summary of the survey questions and responses at GDPR Consumer Research Survey. Research Methodology About TrustArc View original content to download multimedia:http://www.prnewswire.com/news-releases/more-than-one-third-of-adults-trust-companies-and-organisations-with-their-personal-data-more-since-gdpr-came-into-effect-but-only-one-quarter-are-confident-they-can-tell-if-a-company-or-organisation-is-gdpr-compliant-300854662.html SOURCE TrustArc |