TMCnet News
After, Inc. Publishes 'First of its Kind' Study of Millennials and Extended Service Plans (ESPs)NORWALK, Conn., May 16, 2019 /PRNewswire/ -- In December 2018, After, Inc. launched its "Millennials and Extended Service Plans" study, to investigate the attitudes and behavior of Millennials regarding manufactures' product warranties and Extended Service Plans (ESPs). The After, Inc. study surveyed 500 Millennials age 22-37 who had purchased new products in the last six months across five categories: smartphones, tablets, laptops/desktops, printers and digital cameras. Participants were segmented by gender, household income, personal vs. business usage, where they bought the products, and whether or not they purchased an Extended Service Plan. Some key findings of the After, Inc. study include:
Based on their research, After, Inc. has three recommendations for ESP providers:
Find additional insights on the After, Inc. blog: http://afterinc.com/news-archive/. About After, Inc. After, Inc. (www.afterinc.com) is a global leader in the warranty services industry. Its predictive analytics, data-driven marketing strategies, reporting and program administration are second to none. After, Inc. has partnered with some of the world's top brands to help transform their warranty businesses, driving customer satisfaction post-purchase, higher product reliability, deeper brand equity and additional revenue / profit opportunities. Headquartered in Norwalk, Conn. with offices in New York City, After, Inc. is part of the EPIC Holdings family of companies, which also includes EPIC Insurance Brokers & Consultants and PowerGuard Specialty Insurance Services. IMAGE: Send2Press.com/300dpi/19-0516s2p-after-study-300dpi.jpg This release was issued through Send2Press®, a unit of Neotrope®. For more information, visit Send2Press Newswire at https://www.Send2Press.com
View original content:http://www.prnewswire.com/news-releases/after-inc-publishes-first-of-its-kind-study-of-millennials-and-extended-service-plans-esps-300851362.html SOURCE After, Inc. |