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Leanplum and Amplitude Partner to Deliver Hyper-Targeted Mobile CampaignsSAN FRANCISCO, May 15, 2019 /PRNewswire/ -- Leanplum, the leader in mobile marketing engagement and Amplitude, the leader in Product Intelligence, today announced a fully integrated partnership that enables users to simultaneously harness the power of both platforms to optimize mobile marketing campaigns and accelerate product improvements. Marketing teams can now use Leanplum to run personalized campaigns to different user personas across all mobile marketing channels. Then, tapping into Amplitude's comprehensive product analytics, clients can surface actionable usage insights and increase the impact of campaign reruns. Trends in user behavior and triggers that lead to the desired user outcome are easily identified through Amplitude and used to create behavioral cohorts that can be targeted with the Leanplum platform for improved KPIs. Furthermore, new product features can be tested before they are released, and experiences can be personalized for various user segments. As a result, product improvements are accelerated and move beyond a one-size-fits-all approach to create a personalized experience for users and drive end-to-end growth. The Leanplum and Amplitude dynamic feedback loop enables bi-directional data to be transmitted between the two platforms and allows marketing teams to analyze user behavior to create tailored, behavior-driven campaigns. Leanplum-generated data from mobile campaigns and A/B tests are intuitively exported into Amplitude's platform for advanced behavioral analyses. Lookalike audiences can then be exported back into Leanplum's platform to improve campaign reach and efficacy. With Leanplum and Amplitude you can:
"The detailed behavioral insights into the full user experience journey we provide helps our customers rapidly build and improve digital products and grow their business," said Tai Rattigan, VP of Global Partnerships of Amplitude. "Partnering with Leanplum enables us to expand upon our data-driven approach to product development by integrating insights into personalized multichannel campaigns for improved KPIs." About Leanplum About Amplitude Leanplum Media Contact
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