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Mark Poling Joins Zipari as Chief Product Officer
[May 15, 2019]

Mark Poling Joins Zipari as Chief Product Officer


Health insurance software startup Zipari is pleased to announce that Mark Poling has joined the company as Chief Product Officer. Poling will oversee the continued development, innovation and management of all Zipari's health plan solutions.

"Mark has an impressive track record of bringing health technology platforms through rapid periods of growth," said Mark Nathan, CEO and founder of Zipari. "His addition is important to enhance the work that Zipari is doing to bring payers the consumer engagement products they need to deepen member interactions."

Poling has more than two decades of experience in the health-tech startup industry. He began his career designing and developing a telemedicine platform for Telemedicine Systems Corp., after which he co-founded Connecture, the first national marketplace to use analytics to streamline health insurance enrollment and management. Mark then co-founded Colibrium, the first health insurance sales and enrollment softwar company to use a CRM solution. He also oversaw the growth of platforms at both Connecture and Colibrium that ultimately resulted in their inclusion in Gartner's (News - Alert) Magic Quadrant.



Mark's interest in CRM most recently resulted in his founding of rebmeM, a boutique health consulting firm dedicated to transforming member experiences through various engagement solutions. These solutions include CRM systems, distribution platforms, telehealth and predictive analytics.

"Mark has the forward-thinking attitude and the technical- and industry-specific knowledge necessary to respond to the needs of Zipari's clients," said Nathan. "With over twenty years working in the health tech space, there are few individuals with his skillset. I'm excited to welcome him on board."


"I've always had an interest in helping payers use technology to improve the customer and member experiences," said Poling. "Zipari offers payers solutions that no one else ever has, and they're coming at a time when members are increasingly demanding of them. I look forward to working alongside the skilled team at Zipari to continue helping payers meet member demands and expectations."

About Zipari

Based in Brooklyn, New York, Zipari, is a technology startup that develops products for health insurance carriers to engage with consumers in new and innovative ways. With unsurpassed technology, Zipari's products provide real-time insights at every touchpoint, delivering a breakthrough consumer experience that health insurers want and their members seek. Zipari now serves more than 10 million members via their payer customers. Zipari's primary investor is Vertical Venture Partners, a venture capital firm focused on investments in companies that target specific vertical markets. For more information about Zipari, please visit http://www.zipari.com.


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